Posts

FINANCE WEBINAR : LIFE LED BANKING TAKEOUTS

Image
  If you missed our latest finance webinar, Life-Led Banking, exploring  how the role of branches have changed within the new model for retail banking –  check out some of the key takeouts here! The need to re-think and re-design retail bank customer experience is exemplified by the transformation of branches within the mix of channels… This transformation goes across their purpose, their nature, their locations, what customers expect from them and their very raison d’etre in the post-covid landscape ‘Traditional’ banks, due to the impact of digitisation, well before covid-19 were facing two alteratives… Banks can either reduce costs, by shutting stores and concentrate on digital or embrace change and revise the fundamental role of physical spaces. THE COVID-19 EFFECT:  ACCELERATION AND AMPLIFICATION OF  THESE OVERARCHING CONSUMER TRENDS  AS A RESULT OF THE PANDEMIC Technology: IN THE FIRST 2 WEEKS OF UK LOCKDOWN, THE NUMBER OF PEOPLE SHOPPING ONLINE ROSE TO LEVELS NOT ANTICIPATED FOR
Post a Comment
Read more

MOMENTS OF CHANGE: RESTAURANT TRENDS HIGHLIGHTS POST COVID

Image
  In this report, we started to map out the trends that have risen or accelerated during Covid, and analysed how they may impact the future of  restaurant experiences and the food and beverage industry. What might the new dining experience look like post-Corona? What are the trends and behaviours that restaurants should consider once lockdown is over ? How has the pandemic affected consumer habits and what does that mean for restaurants and the F&B market? You can check out the highlights below, and should you want to view the full PDF report, you can get in touch with Lindsay Tarkian at lindsay@i-amonline.com MOMENTS OF CHANGE : Has Covid-19 accelerated trends in the restaurant world that already existed? This unprecedented crisis, has transformed the way we approach our daily lives – changing our eating habits with the closures of restaurants.  Many restaurant models were already broken. Covid-19 will act as an amplifier for themes driving change previously. It is also bringing s
Post a Comment
Read more

EXPLORING GLOBAL MACRO TRENDS AFFECTING ALL SECTORS

Image
  Here we explore the 4 key macro trends that affect every sector and any industry that might be consumer facing. It doesn’t matter whether you are a retailer, bank or hospitality brand, consumers are more self and socially aware, seeking solutions that genuinely benefit their lives and those within the community.  From technology, wellbeing to accountability and social reconnection, these macro trends in peoples’  behaviours are affecting how consumers engage, chose and purchase from brands. These trends were already present before the pandemic, but they have since accelerated and become genuine consumer expe ctations. These leading trends will help forge strong connections with consumers thus, representing the pillars of successful brands. Tech-solutions and digital integration has permeated across all sectors and industries – as consumers increasingly expect convenience and real time control of  their purchases, transactions and various lifestyle needs. Brands should take note of th
Post a Comment
Read more

WHAT CONSUMERS WANT FROM TELCO PROVIDERS

Image
  Today’s technological advancements have had an impact on all sectors and it is inevitably shaking up the telecoms industry – from the way customer engage, interact and connect with their telco providers. Below you will find a series of insights that aims to shed some light on consumer behaviour in regard to telco providers as well as the industry overall. Over 60% of us view being connected and reachable as the most important experience associated with telcoservices. Telco 2025 insights, Oliver Wyman (2019) Covid-lense:   45% of people working at home due to COVID-19 finding it difficult to connect to meetings due to poor internet connection Moneyexpert.com, 2020 53% of people who attempted to make contact with ISP in last month faced difficulties: A new poll of UK adults has revealed poor levels of customer service from Internet Service Providers (ISP) in the last month (April 2020), due to the impact of COVID-19. Djs research, 2020 Nutshell:  The fundamentals remain largely the sam
Post a Comment
Read more

EATING EXPERIENCES WEBINAR : LIFE LED EATING EXPERIENCES TAKEOUTS

Image
  If you missed our latest food & beverage and restaurant webinar, Life-Led Eating Experiences, exploring the future role of dining, and the trends that are forming a radically different picture for tomorrows customer   –  check out some of the key takeouts here! It’s evident Covid-19 has had a major impact on all sectors and especially in the restaurant and hospitality environment. However, many restaurants were already broken models long before 2020. It’s not only about about the Covid impact, this presentation considers what other deeper changes in consumer behaviour and lifestyle demand a fresh look at what, where and when we eat? BEFORE WE LEAP FORWARD, LET’S TAKE AT LOOK AT THE CURRENT MARKET. Interested in more Food & Beverage and Restaurant trends & insight?  Check out our Wellness in Food & Beverage insight piece. Read more at  https://in.i-amonline.com/eating-experiences-webinar-life-led-eating-experiences-takeouts/
Post a Comment
Read more

REAL ESTATE SECTOR INSIGHTS 2020

Image
Even before the global pandemic hit, our world was already undergoing various disruptions. Our lifestyles, along with working practices were evolving, with the retail sector experiencing a significant structural transformation, offices breaking conventional barriers towards more collaborative working and mass-digitisation altering methods of customer engagement and purchase. The spaces in which we live, work and play were developing into an interconnected, sophisticated infrastructure, which now is challenged and complexified by the pandemic. Real estate was evolving by increasingly combining multiple sectors and services within one space. From a retailer with café areas, to a co-working office space with a gym and restaurant to a mall with a theme park…. Real estate was being re-imagined, as consumers expectation raised the bar for brick and mortar experiences, blurring the boundaries of different sectors and subsequently, creating the catalyst for urban disruption. The pandemic has a
Post a Comment
Read more

Tower London - I-AM Mumbai

Image
TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step in the process of creating a unique brand experience was to identify where the brand is currently and understand from the TOWER London team where they aspire the brand to be commercially as well as creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The modern brand positioning was then rolled out in a new flagship store design for TOWER’s new London store TOWER119 on Wood Green High Road in advance of their new flagship store in Shoreditch opening in 2015. The design of the store brings to life London’s urban life and youth culture with the use of a strong, unique palette of blacks, greys and yellows and textures of c
Post a Comment
Location: Parel, Mumbai, Maharashtra, India
Read more