I-AM - brand identity design & branding agency india

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

By working closely with an ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank’s workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations. The new brand and branch experience is being rolled out across the entire New India Bank estate . Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Trading since 1994, Isherwoods have become the leading estate agent in the upper up-market sector. They are known for their ‘Select Cheltenham Lettings’, with a particular strength in the urban areas of Cheltenham, particularly the Montpellier and Landsdown areas.Originally, I-AM were asked to create a new brand identity and environment design for the Montpellier office. The new office reflects Isherwoods’ local knowledge of the Montpellier area and is a physical manifestation of the customer-focused values they hold dear. I-AM have since designed the brand and marketing strategy for the launch of the Isherwoods sales business.

Changing London fashion The shift in venue for London Fashion Week has caused a bit of a stir. Having played out so successfully at its cultural home of Somerset House, LFW has shifted base to the surprising choice of the Brewer Street car park for its latest edition. On the surface, moving from such an iconic space full of grandeur, to a narrow street in the heart of Soho and the relatively unappealing event space of the car park, it wouldn’t be naïve to think that it was a bad decision. However, delve deeper and it has been one based on strategy and appeal. Although clearly not as easy on the eye, especially during an opening day that featured periods of dark grey cloud and driving rain, the new central hub for perhaps the biggest offer on the fashion calendar has been transformed. The runway and overall aesthetic are abundant in a ‘raw stylish edge’ harping back to the heartbeat and essence behind London’s fashion draw born in the 1960s. According to British Fashion Council CE...

Thoughts from the inside For the latest I-AM newsletter, we spoke to senior interior designer James Coates about what inspires him, as well as his alternative career as a fisherman. What inspires you (with your interior designer hat on)? I’m not just inspired by any one thing; I’m inspired by everything. I take influence from post modernism and art installations through to hand crafted objects to kitsch and neon. What first attracted you to interior design? After studying a degree in product and furniture design I was naturally led to interior design as it involves everything I’m passionate about – both 3D and 2D. How long have you worked as an interior designer? I’ve managed to get over the 10-year hurdle. How has the role of an interior designer changed in the time you’ve been in the industry? It’s definitely more about the experiential design today, there is so much more influence from all areas of design opposed to a focus on JUST a space, which, arguably, there was befor...

Soaking up style in Scandinavia It’s no secret that Scandinavians have style. An unintentional easy-going and just plane beautiful style. So when Copenhagen Fashion Week arrives, the glitterati take over the city’s streets to see what’s in store for the season ahead and unsurprisingly it’s proving to be a one not to miss! The I-AM team was again in attendance, arriving on Wednesday afternoon with the first stop being the popular Kings Square to get a good old helping of street style. The sun was shining along the canal and the streets buzzing with genuine summer excitement. The real signature Scandinavian style shines through at Copenhagen International Fashion Fair (CIFF). We arrived early to beat the crowds, walking into a sun-lit courtyard and ready to take on some of the best fashion brand talent in the world, and we were not disappointed. Meandering through what seems like endless rooms of stalls filled with aesthetically pleasing garments for men, women and children, visitor...