I-AM - brand identity design & branding agency india

THE NEXT GENERATION OF AGILE BRANCHES FOR BANCO DE BOGOTA AT1/11 Bogota Flagship Opening and Medellin Universal Branch Design We worked with Banco de Bogota to design their next generation branch formats, to enhance their customers’ banking experience across their network. With increasing new players shifting the bank experience from physical to digital, banks are faced with customers that have new mindsets and rising expectations. People expect products and services anytime, anywhere, any place. We helped Banco de Bogota develop a branch network strategy that responds to their various customer segments’ evolving digital needs and lifestyles. During workshops with the Banco de Bogota team we reviewed the customer hierarchy and branch user groups informing the branch typologies. We also investigated the customer journey touchpoints, to define their new operating model and the integration of technology within the branch experience. Visiting 20 of their branches across 3 core citie...

REVITALISING APS MALTESE BRANCH DESIGN How do you approach the customer banking experience and deliver a set of design guidelines for future site developments? That was our task at I-AM alongside on-site local architecture firm Forsite. Driven by new levels of consumer expectations and demands, and to unleash the potential of APS we aimed to raise the bar of its customer journey whilst echoing the brand’s essence. APS History and Values APS Bank was established in 1910 as one of the projects set up by l’Unione Cattolica San Giuseppe. It was created to encourage saving habits amongst the working class. Since then it has grown into an efficient and trusted financial institution retaining personal banking as its central strength. APS’s history in banking spans across one hundred years, which has undoubtedly influenced the core values and social responsibilities they hold as a bank. The first and most significant venture was the establishment of a Savings Bank in 1910. Another, was...

THE NEXT GENERATION OF AGILE BRANCHES FOR BANCO DE BOGOTA AT1/11 Bogota Flagship Opening and Medellin Universal Branch Design We worked with Banco de Bogota to design their next generation branch formats, to enhance their customers’ banking experience across their network. With increasing new players shifting the bank experience from physical to digital, banks are faced with customers that have new mindsets and rising expectations. People expect products and services anytime, anywhere, any place. We helped Banco de Bogota develop a branch network strategy that responds to their various customer segments’ evolving digital needs and lifestyles. During workshops with the Banco de Bogota team we reviewed the customer hierarchy and branch user groups informing the branch typologies. We also investigated the customer journey touchpoints, to define their new operating model and the integration of technology within the branch experience. Visiting 20 of their branches...