I-AM - brand identity design & branding agency india

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan, ‘On Your Side’, and a sense that they should be seen as a ‘Modern British Classic’.Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices, we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphic ideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’ and ‘Togetherness’. The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products a...

Ethos founder recognised for achievements I-AM has been working with Jessica Kruger and the team at Ethos since the business was just an idea, developing the brand to become what customers flock to now: that iconic stag hanging above the door and the famed delicious vegetarian food within. We’re pleased that Jessica’s achievements in spearheading such an innovative concept have been recognised, not least by her inclusion in the Telegraph’s list of the top 35 businesswomen in the UK. Here’s Jessica in her own words, “Getting to where I am today has taken passion, commitment and a good dose of elbow grease. I was nervous about taking the plunge to start my own business but jumped at the opportunity. Ethos itself has developed thanks to steep learning curves, listening to customer feedback and investing in my own skills to better lead my brand and team. “ And here at I-AM, we’re looking forward to exploring new ideas with an inspiring client dedicated to raising the bar for meat-free ...