I-AM - brand identity design & branding agency india

Jabba II lives An iconic beach hut, which became the emblem of the Mablethorpe and Sutton-on-Sea Bathing Beauties Festival, has been replaced with a more robust structure. In 2006, a competition to design a beach hut for the 21st century saw many weird and wacky creations cited along the coast. The huts provided an added attraction for visitors and have enjoyed international attention. But, the years took their toll on the most iconic of the huts, which was designed by I-AM – Jabba, a striking curved structure, which was designed to blend with the sand dunes. Due to the way it had deteriorated, the original hut was unable to be restored and was removed in 2013. After consultation with East Lindsey District Council, Mablethorpe and Sutton Town Council and local residents, Lincolnshire County Council worked with I-AM to design and build a more robust Jabba II. I-AM commented “Jabba is a project we’re immensely proud of and it’s stayed close to our hearts over the years. That Jabba h...

Human Behaviour and Design - I-AM Brand Design Agency, branding and corporate identity services india Human behaviour is something that most designers strive to influence. Design drives emotions and it also drives one’s senses to act in a way that could be guided to bring about a fertile environment maximising customer engagement, brand connect and eventually make a purchase decision. Human behaviour always varies dependent on the kind of space one is in, thus a space can make you feel extremely energetic or extremely cold depending on what forms, materials, colours, patterns etc are used to build it and in the recent times we have seen a lot of brands develop a distinct blend for themselves using these elements as the key ingredients. In the case of True Blue I-AM, inline with the brand positioning, created a very warm space with subtly textured walls, infusing traditional indigo shades colours along with jaali patterns to bring in the ancient Indian weaves and fabric prints in phy...

I-AM is a multi-discipline design agency and marketing consulting services india . We create exciting new brands and breathe new life into existing ones. Our interior designers and architects design world-class in-store retail experiences, while our digital teams create intuitive and engaging online applications. We are in our element when these virtual and physical worlds collide. We work across a number of industry sectors, ranging from banks and restaurants to any nature of consumer-facing brands where customer experience is king. Our knowledge of consumer trends and customer expectations in one sector often proves invaluable to the other sectors in which we operate. Our studio locations give us international insight into customer needs and behaviour, and a multi-cultural approach to design. While the output of our work creates an emotional connection between your brand and your customers, its essence is logical and process-driven. We conduct in-depth research ...