Wellness Series - Wellness in Food and Beverage
Introduction: Our Wellness Series WELLNESS SERIES – PART 3: WELLNESS IN FOOD & BEVERAGE Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hospitality and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This third part will explore wellness through the lense of food and beverage encompassing dining experiences, leading dietary and consumer trends. Whilst the restaurant industry along with many other sectors have taken a major hit amidst the Covid-19 pandemic, we believe wellness will only incre