Choppaluna - I-AM brand strategy consulting and brand design agency india
EXCITING BRANDING THAT PAYS HOMAGE TO CHOPPALUNA’S ‘GUILT FREE INDULGENCE’ A new healthy-eating concept has made its way to the UK with the launch of Choppaluna , a fresh salad concept. Reaching out to us to help them create a scalable brand proposition that could be franchised and appeal to a wide audience, including Gen’Z’ers as well as health-conscious consumers. The key objective was to differentiate the brand from its competitors by becoming an attractive food lifestyle brand and a ‘salad destination’. We aimed to challenge held perceptions, setting ourselves a goal to reposition salads as both healthy, super tasty and even indulgent. The result is a bold, imaginative and inspirational new name and identity that pays homage to ‘guilt free indulgence’. Youthful, energetic and exciting – the new look and feel is a real feast for the senses. We helped with name generation, creating ‘Choppaluna’ along with a new logo, developing the brand’s iden...