I-AM - brand identity design & branding agency india

Thoughts from the inside For the latest I-AM newsletter, we spoke to senior interior designer James Coates about what inspires him, as well as his alternative career as a fisherman. What inspires you (with your interior designer hat on)? I’m not just inspired by any one thing; I’m inspired by everything. I take influence from post modernism and art installations through to hand crafted objects to kitsch and neon. What first attracted you to interior design? After studying a degree in product and furniture design I was naturally led to interior design as it involves everything I’m passionate about – both 3D and 2D. How long have you worked as an interior designer? I’ve managed to get over the 10-year hurdle. How has the role of an interior designer changed in the time you’ve been in the industry? It’s definitely more about the experiential design today, there is so much more influence from all areas of design opposed to a focus on JUST a space, which, arguably, there was befor...

Let them eat cake Here at I-AM, we eat our fair share of cake. Every birthday in the studio is an opportunity to bring out a slice of ‘Sainsbury’s Taste the Difference’, and we’re about to embark on our second annual Bake Off competition. But the stakes were seriously raised this week when, hearing it was our Creative Director’s birthday, the team behind Steakout surprised us with this … that’s right, a steak cake. We’re pleased to verify that, meaty though it looked, the cake was a delicious sponge with fresh fruit filling. It also fed just about everyone in the studio! So following the success of Steakout and Shakeout, might a Cakeout be on the cards? Only time will tell. Thanks Kaysor and the team, the cake was great! Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com