I-AM - brand identity design & branding agency india

  I-AM were commissioned to design an exhibition stand for Tricon Energy , a global company specialising in liquid chemicals, petrochemical derivatives and local distribution. I-AM created an unconventional exhibition concept that focused on the comfort and enjoyment of customers. As opposed to creating a product-centric stand, a dynamic and colourful design that included a bar and comfortable seating areas was constructed.  The company’s rapid growth and success was highlighted by using a large tree form with expanding roots placed at the centre of the stand. Two meeting rooms were placed behind the central space to provide a private area where meetings could be held. The exhibition stand was embraced by customers and provided welcoming and enjoyable environment in which Tricon could promote their products. What we did Brand Application Stand Architecture Brand Environment Interior Design Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 4000

TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step in the process of creating a unique brand experience was to identify where the brand is currently and understand from the TOWER London team where they aspire the brand to be commercially as well as creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The modern brand positioning was then rolled out in a new flagship store design for TOWER’s new London store TOWER119 on Wood Green High Road in advance of their new flagship store in Shoreditch opening in 2015. The design of the store brings to life London’s urban life and youth culture with the use of a strong, unique palette of blacks, greys and yellows and textures