I-AM - brand identity design & branding agency india

  I-AM  Beyond  is the experiential marketing arm of ‘i-am’ associates.  Mel Connell , Beyond’s Director was recently interviewed for an article on Yahoo where she gave some of her industry insight and some hints and tips on what can make small brands cool. The article featuring Mel is posted below, as well as a link so you can read the whole thing for yourself. Enjoy! http://uk.finance.yahoo.com/news/how-to-make-your-small-business-brand–cool–165012156.html Small businesses should also beware of wasting their marketing budgets on expensive one-off advertising or public relations campaigns, say London-based brand experience experts ‘i-am’ associates. “Putting all your budget in one great PR pot or spending out on an advertising campaign that isn’t niche enough are some of the biggest mistakes SMEs can make,” says Mel Connell, Director of ‘ i-am ‘ Beyond, the firm’s experiential marketing arm. “SMEs need to think less about overarching brand awareness and more about g...

  This week we’re loving the brilliant article by Douglas Van Praet titled  ‘Brands, it’s time to get moving: why action-oriented marketing is the way forward’. In the latest installment on his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences. We especially loved the line  ‘The greatest irony in advertising is that despite continued heavy media investments,   branding   doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences.’ Here at ‘i-am’ associates, we specialise in creating brands that not only build advocacy but also draw on passions and experiences from all over the world and across industries and sectors. Visit Our Website :  https://in.i-amonline.com/why-action-oriented-marketing-is-the-way-forward/

  Leading bathroom retailer   C.P. Hart   opened the doors to its ninth London showroom during the   London Design Festival   last month with the launch of C.P. Hart Chelsea, an inspirational new retail concept for the bathroom industry featuring a lighting sculpture by Jason Bruges. C.P. Hart   adopted an entirely new design approach for the showroom. ‘ i-am ’ were appointed to develop the customer experience and work with C.P. Hart’s in-house design team to create a space that would inspire not only the Chelsea design community, but also retail customers through layout, product selection and technology. Demonstrating how physical and digital retail are becoming increasingly merged, ‘i-am’ and   C.P. Hart   have created an environment that showcases the key collections and pieces from C.P. Hart’s extensive product range, augmented by integrated digital interfaces as a seamless, limitless ‘virtual showroom’ extension of the finite physical space. ...

  Last week, some of the   I-AM team   were excited to attend the opening of the   brand new VQ restaurant on Great Russell Street . I-AM have worked with VQ for a number of years and this latest collaboration marks a new and exciting phase of the   VQ journey . The Great Russell Street site is much larger than the restaurant in Fulham where   VQ   have made their name, but still needed to encapsulate the core VQ idea of ‘24-hour life’. The I-AM designers focused on the idea of how light and shadows change in a space throughout the course of a day, and looked at the ways in which light moves across different materials. The key features of the space include a striking 8 metre light wall that stretches across an entire wall, displaying low-resolution images of ‘London life’. The content is designed to capture the movement of city life whilst the mood ranges calming and light, to slightly more darker and vibrant in the evening creating an entirely differe...

  Next month, ‘ i-am ’ will host an evening of multisensory exploration with a talk given by sensory consultant, Paul Schütze. Our event, entitled ‘ Sense Sells ’, will consider the ways in which the five senses can be engaged by brands to delight their customers. Many brands focus much time and attention on what their brand should look like, yet a surprising number neglect to consider what their brand should sound or smell like. By focussing on just one or two of the senses, brands waste valuable opportunities to engage with their customers on an emotional level. Here at ‘i-am’ we specialize in creating 360-degree brand experiences that sweep customers off their feet. A fundamental aspect of this philosophy is that a brand experience should be delightful on every front: sight, smell, sound, taste and feel. The sensory cortices of the brain are closely linked to areas dedicated to the processing of emotion; the senses therefore offer an important route for a brand to establish mean...

  Here at   I-AM , we like to keep our fingers on the pulse, monitoring the activity of brands in our sectors. Or more importantly, those that need some help along the way. Truly understanding the markets that we work in is our passion, and naturally, when we discover a brand with great potential our creative juices start flowing. We undertake brand auditing workshops twice a month – exploring how we can revive tired businesses around us and design experiences that inspire. This includes: Competitor Analysis Industry Trends Customer journey workshops Brand Key   If you’re intrigued by our strategic thought process and would like us to apply it to your business, we’d love to chat!

  Artists such as Camille Walala, Lakwena Maciver and more recently Yinka Ilori have been the driving force behind a surge of bright colours and font being used throughout the design industry. We are seeing buildings cladded with bold print and patterns, whole rooms covered in bright hues and furniture accented confidently with colour. This refreshing trend is breaking up what has become a sea of grey and concrete interiors following the industrial and Nordic design trends. This resurgence of colour was confirmed across the  London Design Festival  this year, where Ilori occupied an assortment of design platforms across London with his bright palette. The largest being his vibrant pop-up, Estate Playground, in collaboration with citizenM Shoreditch. The entrance played host to an explosion of colour, with Ilori up-cycling and rejuvenating forgotten furniture. This playful interaction between form and colour was reflected in the mirrored ceiling of the hotel’s entrance, ex...

  What is Three things?  Three Things blog posts covers news-bits that showcase an impact on PEOPLE along with INSPIRING works whether it is design, strategy or concept-led, and shares with you entertaining new EXPERIENCES. In other words the I-AM ethos.     Brand trust has always been important and this has become even more crucial during this crisis. Appropriate communication can influence consumer purchases and other opportunities for brands. Edelman released a special report focused on brand trust amid the coronavirus pandemic. This Edelman Trust Barometer 2020, shares interesting consumer insight and peoples’ expectations, views and desires about how brands should be communicating, approaching their messaging and the type of content that is of interest. This latest report by Edelman sheds some light on what customers value during this challenging period. We hope it helps you in finding the best way to continue to buil...

  Introduction: Our Wellness Series Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hospitality and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This third part will explore wellness through the lens of food and beverage encompassing dining experiences, leading dietary and consumer trends. Whilst the restaurant industry along with many other sectors have taken a major hit amidst the Covid-19 pandemic, we believe wellness will only increase in importance following this crisis. People are experiencing a fearful phase ...