I-AM - brand identity design & branding agency india

DESIGNING AN ENERGETIC ENTERTAINMENT BRAND EXPERIENCE FOR FAMILIES We worked with Metropol Istanbul Shopping Centre to create a new entertainment brand aimed at encouraging quality time for families. Our brief was to create a challenging, encouraging, cheerful and energetic brand that appealed to both children and parents. This project started with us positioning the brand, profiling key target customers and using this insight to advance with generating a brand name. Following a collaborative naming session, we all fell in love with the name ‘ Hupalupa ’. A fun, easy to pronounce and ownable name that would set them apart from their competition. The brand we developed Shaping A Fun and Engaging Brand The space we designed is made up of multiple areas, from Bowling, Soft Play to a Workshop area. Using inspiration from the Memphis Group of the 1980’s, we played with a vibrant colour palette and shapes that engaged with our target audience and oozed fun and energ...

EXCITING BRANDING THAT PAYS HOMAGE TO CHOPPALUNA’S ‘GUILT FREE INDULGENCE’ A new healthy-eating concept has made its way to the UK with the launch of Choppaluna , a fresh salad concept. Reaching out to us to help them create a scalable brand proposition that could be franchised and appeal to a wide audience, including Gen’Z’ers as well as health-conscious consumers. The key objective was to differentiate the brand from its competitors by becoming an attractive food lifestyle brand and a ‘salad destination’. We aimed to challenge held perceptions, setting ourselves a goal to reposition salads as both healthy, super tasty and even indulgent. The result is a bold, imaginative and inspirational new name and identity that pays homage to ‘guilt free indulgence’. Youthful, energetic and exciting – the new look and feel is a real feast for the senses. We helped with name generation, creating ‘Choppaluna’ along with a new logo, developing the brand’s iden...