I-AM - brand identity design & branding agency india

  If you missed our latest finance webinar, Life-Led Banking, exploring  how the role of branches have changed within the new model for retail banking –  check out some of the key takeouts here! The need to re-think and re-design retail bank customer experience is exemplified by the transformation of branches within the mix of channels… This transformation goes across their purpose, their nature, their locations, what customers expect from them and their very raison d’etre in the post-covid landscape ‘Traditional’ banks, due to the impact of digitisation, well before covid-19 were facing two alteratives… Banks can either reduce costs, by shutting stores and concentrate on digital or embrace change and revise the fundamental role of physical spaces. THE COVID-19 EFFECT:  ACCELERATION AND AMPLIFICATION OF  THESE OVERARCHING CONSUMER TRENDS  AS A RESULT OF THE PANDEMIC Technology: IN THE FIRST 2 WEEKS OF UK LOCKDOWN, THE NUMBER OF PEOPLE SHOPPING ONLINE ROSE TO LEVELS NOT ANTICIPATED FOR

  In this report, we started to map out the trends that have risen or accelerated during Covid, and analysed how they may impact the future of  restaurant experiences and the food and beverage industry. What might the new dining experience look like post-Corona? What are the trends and behaviours that restaurants should consider once lockdown is over ? How has the pandemic affected consumer habits and what does that mean for restaurants and the F&B market? You can check out the highlights below, and should you want to view the full PDF report, you can get in touch with Lindsay Tarkian at lindsay@i-amonline.com MOMENTS OF CHANGE : Has Covid-19 accelerated trends in the restaurant world that already existed? This unprecedented crisis, has transformed the way we approach our daily lives – changing our eating habits with the closures of restaurants.  Many restaurant models were already broken. Covid-19 will act as an amplifier for themes driving change previously. It is also bringing s

  Here we explore the 4 key macro trends that affect every sector and any industry that might be consumer facing. It doesn’t matter whether you are a retailer, bank or hospitality brand, consumers are more self and socially aware, seeking solutions that genuinely benefit their lives and those within the community.  From technology, wellbeing to accountability and social reconnection, these macro trends in peoples’  behaviours are affecting how consumers engage, chose and purchase from brands. These trends were already present before the pandemic, but they have since accelerated and become genuine consumer expe ctations. These leading trends will help forge strong connections with consumers thus, representing the pillars of successful brands. Tech-solutions and digital integration has permeated across all sectors and industries – as consumers increasingly expect convenience and real time control of  their purchases, transactions and various lifestyle needs. Brands should take note of th

  Today’s technological advancements have had an impact on all sectors and it is inevitably shaking up the telecoms industry – from the way customer engage, interact and connect with their telco providers. Below you will find a series of insights that aims to shed some light on consumer behaviour in regard to telco providers as well as the industry overall. Over 60% of us view being connected and reachable as the most important experience associated with telcoservices. Telco 2025 insights, Oliver Wyman (2019) Covid-lense:   45% of people working at home due to COVID-19 finding it difficult to connect to meetings due to poor internet connection Moneyexpert.com, 2020 53% of people who attempted to make contact with ISP in last month faced difficulties: A new poll of UK adults has revealed poor levels of customer service from Internet Service Providers (ISP) in the last month (April 2020), due to the impact of COVID-19. Djs research, 2020 Nutshell:  The fundamentals remain largely the sam

  If you missed our latest food & beverage and restaurant webinar, Life-Led Eating Experiences, exploring the future role of dining, and the trends that are forming a radically different picture for tomorrows customer   –  check out some of the key takeouts here! It’s evident Covid-19 has had a major impact on all sectors and especially in the restaurant and hospitality environment. However, many restaurants were already broken models long before 2020. It’s not only about about the Covid impact, this presentation considers what other deeper changes in consumer behaviour and lifestyle demand a fresh look at what, where and when we eat? BEFORE WE LEAP FORWARD, LET’S TAKE AT LOOK AT THE CURRENT MARKET. Interested in more Food & Beverage and Restaurant trends & insight?  Check out our Wellness in Food & Beverage insight piece. Read more at  https://in.i-amonline.com/eating-experiences-webinar-life-led-eating-experiences-takeouts/

Even before the global pandemic hit, our world was already undergoing various disruptions. Our lifestyles, along with working practices were evolving, with the retail sector experiencing a significant structural transformation, offices breaking conventional barriers towards more collaborative working and mass-digitisation altering methods of customer engagement and purchase. The spaces in which we live, work and play were developing into an interconnected, sophisticated infrastructure, which now is challenged and complexified by the pandemic. Real estate was evolving by increasingly combining multiple sectors and services within one space. From a retailer with café areas, to a co-working office space with a gym and restaurant to a mall with a theme park…. Real estate was being re-imagined, as consumers expectation raised the bar for brick and mortar experiences, blurring the boundaries of different sectors and subsequently, creating the catalyst for urban disruption. The pandemic has a

TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step in the process of creating a unique brand experience was to identify where the brand is currently and understand from the TOWER London team where they aspire the brand to be commercially as well as creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The modern brand positioning was then rolled out in a new flagship store design for TOWER’s new London store TOWER119 on Wood Green High Road in advance of their new flagship store in Shoreditch opening in 2015. The design of the store brings to life London’s urban life and youth culture with the use of a strong, unique palette of blacks, greys and yellows and textures of c

Giorgio Armani wanted to communicate the absolute essence of their brand in three-dimensional format in order to successfully compete in the unforgiving, ultra-competitive retail sector. I-AM were tasked with designing a range of concession retail formats, in a range of host locations, for Giorgio Armani’s cosmetics and fragrances. Working closely with the team at L’Oréal, I-AM developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. I-AM visualised solutions for each location, detailed these for construction and implemented them. The work enabled Giorgio Armani to establish its position at the ‘prestige’ end of cosmetics and fragrance sector and to deliver strong sales performance. Through their simple yet distinctive design, the sites stand out among the confusion of department-store beauty halls.

I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand. The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic. In addition I-AM was tasked with creating an experience befitting the young Shoreditch urbanite. A market fully immersed with the latest experiences, technology and pop-up concepts. Our creation had to be enticing enough to draw their interest. Working closely with the Deloitte team, our designers developed a concept that was focussed on the consumer journey and an experience that would capture the imagination whilst hosting the technology and product required to carry out the six-week trial test.

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Trading since 1994, Isherwoods have become the leading estate agent in the upper up-market sector. They are known for their ‘Select Cheltenham Lettings’, with a particular strength in the urban areas of Cheltenham, particularly the Montpellier and Landsdown areas. Originally, I-AM were asked to create a new brand identity and environment design for the Montpellier office. The new office reflects Isherwoods’ local knowledge of the Montpellier area and is a physical manifestation of the customer-focused values they hold dear. I-AM have since designed the brand and marketing strategy for the launch of the Isherwoods sales business.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality. A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

Strutt and Parker specialise in land and property. They are a long-established brand, owning 50 branches across England and Scotland. I-AM were commissioned to design a new visitor experience for their offices, starting with a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements. The eye-catching, contemporary and quirky design sets the benchmark for future refurbishments and new sites. I-AM proposed a series of humorous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a witty and intrinsically British design. The interiors and strong brand identity reflect a strong sense of national heritage and aim to raise a smile. The result is a contemporary take on classic British visual themes. It has resonated hugely positively with customers and staff and continues to be developed and applied by I-AM across the Strutt & Parker estate.

Douglas and Gordon bring a highly civilised and innovative approach to estate agency. They wanted to gain an advantage in a competitive sector by expressing their unique qualities through a professional, innovative and distinctive brand experience. I-AM were asked to design premium modern environments and a memorable client experience that reflected the brand’s personality. I-AM proposed a bespoke design solution in the form of a rich, warm and inviting family of modern property showrooms. I-AM also developed a strategic, advice-driven process that showcases the role of the estate agent. We have pioneered the concept of blending digital with interior design, integrating large-scale interactive digital media. The concept has been implemented by I-AM across the Douglas and Gordon estate, each with its own personality. Refreshed branches show significant uplift, improving levels of business while reinforcing the brand’s values and its unique proposition. What we did

The Keatons directors are ambitious, visionary and way more personable than the widespread stereotype of their trade would suggest. After creating their brand strategy together, I-AM created a fresh new brand identity that has allowed Keatons to be noticed in their world, on the streets and online. The new website and suite of branded literature has handed negotiators distinctive tools that express the Keatons personality to stand out and connect with property buyers, sellers, landlords and tenants in this competitive marketplace. I-AM applied this brand image, personality and tone to their growing site network both as a low-cost ‘mini-fit’ makeover and, in new sites, full fit-outs. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new brand exp

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘ Spirit of Fashion ’ awards in collaboration with the Royal College of Art, championing emerging British Designers. I-AM Beyond generated a below-the-line strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients. I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience. I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area. I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them. After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

The Chilango experience is ‘a stampede of Mexican flavours’; the name, mark and visual language had to deliver on this promise at every touch-point. The creation of a new name and language lifted an existing offer into a dominant position in the London fast-casual market. I-AM created a kit of key elements that can be applied in all branding environments. There is the ability for the brand to grow and adapt to different locations and market places. Neon, graffiti, religion and wrestling are all in the mix. The result is a modern and urban brand that captures the bustle and excitement of Mexico City, and the spice and colour of its street food inspired menu.

By working closely with an ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank’s workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations. The new brand and branch experience is being rolled out across the entire New India Bank estate . Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan, ‘On Your Side’, and a sense that they should be seen as a ‘Modern British Classic’.Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices, we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphic ideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’ and ‘Togetherness’. The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products a

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.