I-AM - brand identity design & branding agency india

Douglas and Gordon bring a highly civilised and innovative approach to estate agency. They wanted to gain an advantage in a competitive sector by expressing their unique qualities through a professional, innovative and distinctive brand experience. I-AM were asked to design premium modern environments and a memorable client experience that reflected the brand’s personality. I-AM proposed a bespoke design solution in the form of a rich, warm and inviting family of modern property showrooms. I-AM also developed a strategic, advice-driven process that showcases the role of the estate agent. We have pioneered the concept of blending digital with interior design, integrating large-scale interactive digital media. The concept has been implemented by I-AM across the Douglas and Gordon estate, each with its own personality. Refreshed branches show significant uplift, improving levels of business while reinforcing the brand’s values and its unique proposition. What we did

Burgan Bank is a Kuwaiti financial services group and a leading financial services provider in the Middle East and North Africa. I-AM worked with Burgan Bank to produce the branding and architecture of their new Private Banking Centre in Istanbul’s Nispetiye Street, one of the most prominent locations in the city. Workshops were conducted to determine the new brand essence: hand-crafted banking. We then designed an iconic structure that embodies this essence and portrays the private and exclusive experience and services on offer. I-AM created a powerful, eye-catching and inspiring landmark with strong, bold and defined movements ensuring both a functional space where operational requirements could be met, and where a tailor-made and elegant customer experience could be offered. The façade designed with metal plate layers perforated with the brand emblem provides natural light to the building during the day, and highlights the structure through the lighting placed on the inner layer...

As the sister bank of one of Lebanon’s biggest banking groups, was keen to make a big impact on entering the Turkish market. I-AM were commissioned as architects and interior designers for the flagship branch – prominently situated in one of Istanbul’s most prestigious neighbourhoods – as well as the standard-format branches dotted around the city. With its transparent exterior and curved lines, I-AM created a design that is both welcoming and attention grabbing. The inspiring design of the flagship branch has already become an iconic structure within the city. A feature of the branches is to use the latest technology throughout the banking process in order to provide the most efficient and rewarding customer experience. A range of digital tools – touch-tables, tablets, iPhones and interactive screens – are routinely available in waiting lounges and entrance halls to welcome customers and facilitate engagement with the bank’s products and services. As for the flagship branch, the i...