I-AM - brand identity design & branding agency india

Introduction: Our Wellness Series Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hospitality and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This third part will explore wellness through the lens of food and beverage encompassing dining experiences, leading dietary and consumer trends. Whilst the restaurant industry along with many other sectors have taken a major hit amidst the Covid-19 pandemic, we believe wellness will only increase in importance following this crisis. People are experiencing a fearful phase on th

Amid the current pandemic, we have seen many new examples around the notion of convenience emerge. Many of the trends we discussed in our Winter 2019 Convenience Report, have continued to prevail and emerge at a faster pace due to the lifestyle changes that are happening. Consequently, we’ve updated our convenience report accordingly to reflect the ways in which we’ve seen convenience evolve during Covid-19 – you can check out the highlights below, and should you want to view the full PDF report, you can get in touch with Lindsay Tarkian at   lindsay@i-amonline.com HERE:NOW – Exploring the Next Generation of Convenience Report – SPECIAL 2020 UPDATE We continue to explore the next-generation convenience and what consumers truly want. Putting a spotlight on the innovators creating emerging concepts to challenge traditions and meet new customer needs. Consumers are looking for healthier options, they are getting around in different ways and expecting more flexible ways of purchasi