Human Behaviour and Design - I-AM Brand Design Agency, branding and corporate identity services india
Human Behaviour and Design - I-AM Brand Design Agency, branding and corporate identity services india Human behaviour is something that most designers strive to influence. Design drives emotions and it also drives one’s senses to act in a way that could be guided to bring about a fertile environment maximising customer engagement, brand connect and eventually make a purchase decision. Human behaviour always varies dependent on the kind of space one is in, thus a space can make you feel extremely energetic or extremely cold depending on what forms, materials, colours, patterns etc are used to build it and in the recent times we have seen a lot of brands develop a distinct blend for themselves using these elements as the key ingredients. In the case of True Blue I-AM, inline with the brand positioning, created a very warm space with subtly textured walls, infusing traditional indigo shades colours along with jaali patterns to bring in the ancient Indian weaves and fabric prints in phy...