I-AM - brand identity design & branding agency india

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan, ‘On Your Side’, and a sense that they should be seen as a ‘Modern British Classic’.Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices, we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphic ideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’ and ‘Togetherness’. The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products a...

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality.A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

The Keatons directors are ambitious, visionary and way more personable than the widespread stereotype of their trade would suggest. After creating their brand strategy together, I-AM created a fresh new brand identity that has allowed Keatons to be noticed in their world, on the streets and online. The new website and suite of branded literature has handed negotiators distinctive tools that express the Keatons personality to stand out and connect with property buyers, sellers, landlords and tenants in this competitive marketplace. I-AM applied this brand image, personality and tone to their growing site network both as a low-cost ‘mini-fit’ makeover and, in new sites, full fit-outs. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new...

Sartorial excellence versus the ‘hard sell’ When it comes to fine tailoring, the landscape is awash with brands that profess to using the best fabrics and have an artisanship unrivalled by perceived competitors. But how do we actually know that what we are buying, often at a price that could rival a monthly mortgage payment, is of the very best quality. It’s not a case of brands trying to pull the wool over our eyes – excuse the pun – they are fully signed up to the methodology and creation of the products they sell. What’s interesting is how are they communicating to the consumer about the intricate detail that sets their product apart? At I-AM we recently started work with a high-end tailoring brand from the Midlands called Clements & Church. With stores across that region and with an online re-brand preparing to launch in February 2016, they produce a range of suiting, separates and accessories that cater for a market that enjoys vibrancy, colour and style. And with a simil...

I-AM proves the ‘model’ agency May was the month that saw the I-AM team head out to the sunny shores of Ibiza with Spanish shoe brand Flossy to shoot their latest Spring/Summer 2016 campaign. And with our almost legendary hands-on approach in full swing, two of our very own I-AMers downed tools to become faces of the brand. Discovering quite quickly that it’s not all glitz and glamour in the modeling world, our girls were poked, prodded and positioned to act-up for more than 60 separate looks and the results were amazing. It had initially been the dream trip, three I-AM girls, villa in the Ibiza hills complete with pool, a Jeep to hand and a yacht at their disposal. What actually ensued was a complete baptism of fire! Sun burn, rather revealing bikinis and a sea-sick photographer all waged war on the ‘perfect trip’. However, we are made of tough stuff here and our representatives did the agency proud. So hats off Victoria Rose, our real life brand communications manager; model Emma...

Thoughts from the inside For the latest I-AM newsletter, we spoke to senior interior designer James Coates about what inspires him, as well as his alternative career as a fisherman. What inspires you (with your interior designer hat on)? I’m not just inspired by any one thing; I’m inspired by everything. I take influence from post modernism and art installations through to hand crafted objects to kitsch and neon. What first attracted you to interior design? After studying a degree in product and furniture design I was naturally led to interior design as it involves everything I’m passionate about – both 3D and 2D. How long have you worked as an interior designer? I’ve managed to get over the 10-year hurdle. How has the role of an interior designer changed in the time you’ve been in the industry? It’s definitely more about the experiential design today, there is so much more influence from all areas of design opposed to a focus on JUST a space, which, arguably, there was befor...

Soaking up style in Scandinavia It’s no secret that Scandinavians have style. An unintentional easy-going and just plane beautiful style. So when Copenhagen Fashion Week arrives, the glitterati take over the city’s streets to see what’s in store for the season ahead and unsurprisingly it’s proving to be a one not to miss! The I-AM team was again in attendance, arriving on Wednesday afternoon with the first stop being the popular Kings Square to get a good old helping of street style. The sun was shining along the canal and the streets buzzing with genuine summer excitement. The real signature Scandinavian style shines through at Copenhagen International Fashion Fair (CIFF). We arrived early to beat the crowds, walking into a sun-lit courtyard and ready to take on some of the best fashion brand talent in the world, and we were not disappointed. Meandering through what seems like endless rooms of stalls filled with aesthetically pleasing garments for men, women and children, visitor...

Branch Transformation: Do you really need a branch of the future? And does it have to be a Ferrari? The relentless rise of digital has left most retail sectors grappling with how to maintain relevancy for the bricks-and-mortar component of their offer. The banking sector is no exception – indeed it’s one of the best examples of how (or not) to solve the conundrum between a physical presence and a cost-effective online transaction. At RBR’s recent ‘Branch Transformation’ conference in London, 510 banking delegates from around the world gathered for 2 days of talks on the subject, and I-AM’s Group Managing Director, Jon Blakeney, was one of the speakers. Jon used his talk to focus on one of the industry’s trending topics: ‘The branch of the future’. While most bankers believe that branches are the best environment for serving and selling, many banks seem to feel the need to over-correct the natural tendency towards digital transactions, and in so doing they invest in unnecessarily el...

I-AM is a multi-discipline design agency and marketing consulting services india . We create exciting new brands and breathe new life into existing ones. Our interior designers and architects design world-class in-store retail experiences, while our digital teams create intuitive and engaging online applications. We are in our element when these virtual and physical worlds collide. We work across a number of industry sectors, ranging from banks and restaurants to any nature of consumer-facing brands where customer experience is king. Our knowledge of consumer trends and customer expectations in one sector often proves invaluable to the other sectors in which we operate. Our studio locations give us international insight into customer needs and behaviour, and a multi-cultural approach to design. While the output of our work creates an emotional connection between your brand and your customers, its essence is logical and process-driven. We conduct in-depth research ...