I-AM - brand identity design & branding agency india

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them.

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience. I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

Trading since 1994, Isherwoods have become the leading estate agent in the upper up-market sector. They are known for their ‘Select Cheltenham Lettings’, with a particular strength in the urban areas of Cheltenham, particularly the Montpellier and Landsdown areas.Originally, I-AM were asked to create a new brand identity and environment design for the Montpellier office. The new office reflects Isherwoods’ local knowledge of the Montpellier area and is a physical manifestation of the customer-focused values they hold dear. I-AM have since designed the brand and marketing strategy for the launch of the Isherwoods sales business.

Strutt and Parker specialise in land and property. They are a long-established brand, owning 50 branches across England and Scotland. I-AM were commissioned to design a new visitor experience for their offices, starting with a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements.The eye-catching, contemporary and quirky design sets the benchmark for future refurbishments and new sites. I-AM proposed a series of humorous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a witty and intrinsically British design. The interiors and strong brand identity reflect a strong sense of national heritage and aim to raise a smile. The result is a contemporary take on classic British visual themes. It has resonated hugely positively with customers and staff and continues to be developed and applied by I-AM across the Strutt & Parker estate.

Douglas and Gordon bring a highly civilised and innovative approach to estate agency. They wanted to gain an advantage in a competitive sector by expressing their unique qualities through a professional, innovative and distinctive brand experience. I-AM were asked to design premium modern environments and a memorable client experience that reflected the brand’s personality. I-AM proposed a bespoke design solution in the form of a rich, warm and inviting family of modern property showrooms. I-AM also developed a strategic, advice-driven process that showcases the role of the estate agent. We have pioneered the concept of blending digital with interior design , integrating large-scale interactive digital media. The concept has been implemented by I-AM across the Douglas and Gordon estate, each with its own personality. Refreshed branches show significant uplift, improving levels of business while reinforcing the brand’s values and its unique proposition.

The Keatons directors are ambitious, visionary and way more personable than the widespread stereotype of their trade would suggest. After creating their brand strategy together, I-AM created a fresh new brand identity that has allowed Keatons to be noticed in their world, on the streets and online. The new website and suite of branded literature has handed negotiators distinctive tools that express the Keatons personality to stand out and connect with property buyers, sellers, landlords and tenants in this competitive marketplace. I-AM applied this brand image, personality and tone to their growing site network both as a low-cost ‘mini-fit’ makeover and, in new sites, full fit-outs. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new...

Strutt and Parker specialise in land and property. They are a long-established brand, owning 50 branches across England and Scotland. I-AM were commissioned to design a new visitor experience for their offices, starting with a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements. The eye-catching, contemporary and quirky design sets the benchmark for future refurbishments and new sites. I-AM proposed a series of humorous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a witty and intrinsically British design. The interiors and strong brand identity reflect a strong sense of national heritage and aim to raise a smile. The result is a contemporary take on classic British visual themes. It has resonated hugely positively with customers and staff and continues to be developed and applied by I-AM across the Strutt & Parker estate. ...