I-AM - brand identity design & branding agency india

Sartorial excellence versus the ‘hard sell’ When it comes to fine tailoring, the landscape is awash with brands that profess to using the best fabrics and have an artisanship unrivalled by perceived competitors. But how do we actually know that what we are buying, often at a price that could rival a monthly mortgage payment, is of the very best quality. It’s not a case of brands trying to pull the wool over our eyes – excuse the pun – they are fully signed up to the methodology and creation of the products they sell. What’s interesting is how are they communicating to the consumer about the intricate detail that sets their product apart? At I-AM we recently started work with a high-end tailoring brand from the Midlands called Clements & Church. With stores across that region and with an online re-brand preparing to launch in February 2016, they produce a range of suiting, separates and accessories that cater for a market that enjoys vibrancy, colour and style. And with a simil...

Thoughts from the inside For the latest I-AM newsletter, we spoke to senior interior designer James Coates about what inspires him, as well as his alternative career as a fisherman. What inspires you (with your interior designer hat on)? I’m not just inspired by any one thing; I’m inspired by everything. I take influence from post modernism and art installations through to hand crafted objects to kitsch and neon. What first attracted you to interior design? After studying a degree in product and furniture design I was naturally led to interior design as it involves everything I’m passionate about – both 3D and 2D. How long have you worked as an interior designer? I’ve managed to get over the 10-year hurdle. How has the role of an interior designer changed in the time you’ve been in the industry? It’s definitely more about the experiential design today, there is so much more influence from all areas of design opposed to a focus on JUST a space, which, arguably, there was befor...

Let them eat cake Here at I-AM, we eat our fair share of cake. Every birthday in the studio is an opportunity to bring out a slice of ‘Sainsbury’s Taste the Difference’, and we’re about to embark on our second annual Bake Off competition. But the stakes were seriously raised this week when, hearing it was our Creative Director’s birthday, the team behind Steakout surprised us with this … that’s right, a steak cake. We’re pleased to verify that, meaty though it looked, the cake was a delicious sponge with fresh fruit filling. It also fed just about everyone in the studio! So following the success of Steakout and Shakeout, might a Cakeout be on the cards? Only time will tell. Thanks Kaysor and the team, the cake was great! Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com

Branding and Retail Trends for 2016 With a new beginning of the year 2016, I-AM India has compiled some emerging trends within the branding and retail sectors that will help businesses build a successful brand and offer a seamless brand experience. Branding is not just a placement of identities or of “logos” in print, online, television, OOH or any other medium. The concept of branding stems from defining the target and mining a definite insight to arrive at a brand core or brand essence. Very often businesses say they want a logo without arriving at a brand core. A brand core, well thought through, will let you define the look, feel, colors, fonts, sound/audio to arrive at an identity. This identity then leads you to arrive at a visual language and tone of voice that is very distinctively recognizable as the face of your brand and by extension – branding of your product or services. Watch this space for more over the next few days, starting with trend #1. Address-: P-2 Raghuvan...