I-AM - brand identity design & branding agency india

A very moving experience At a recent race meeting I was talking to a fellow competitor who’s son had just returned from a visit to the Nurburgring racetrack in Germany. The ‘Ring’ sees an endless pilgrimage to its challenging 14-mile circuit that is open to the public on a pay and go basis. His son’s visit included a tour of the track in a Jaguar and it was apparent from this brand experience that he had been converted into a Jaguar enthusiast and ambassador. This type of experience is not unusual as Porsche and other manufacturers use the circuit all the time to show off their performance prowess. Our conversation moved on to how this type of experience could benefit car showrooms as a whole, which got me thinking about the current state of the experience when buying a new car. It depends on who you are talking to but one of the most amazing auto experiences has to be the test track on the roof of the Lingotto building in Turin, but to be fair not everybody has that sort of faci...

Ethos founder recognised for achievements I-AM has been working with Jessica Kruger and the team at Ethos since the business was just an idea, developing the brand to become what customers flock to now: that iconic stag hanging above the door and the famed delicious vegetarian food within. We’re pleased that Jessica’s achievements in spearheading such an innovative concept have been recognised, not least by her inclusion in the Telegraph’s list of the top 35 businesswomen in the UK. Here’s Jessica in her own words, “Getting to where I am today has taken passion, commitment and a good dose of elbow grease. I was nervous about taking the plunge to start my own business but jumped at the opportunity. Ethos itself has developed thanks to steep learning curves, listening to customer feedback and investing in my own skills to better lead my brand and team. “ And here at I-AM, we’re looking forward to exploring new ideas with an inspiring client dedicated to raising the bar for meat-free ...