I-AM - brand identity design & branding agency india

IDFC – Indian Development and Finance Corporation had made its mark as the ‘one firm’ that looks after the diverse needs of infrastructure development and has focused on supporting companies to get the best return on investments. In April 2014, it became one of the latest firms, post a lull in license issuance lasting a decade, to receive their banking license. In a market with well-entrenched players, the new entity, IDFC Bank needed to be different with its services and offering. Banks within India are seen more as product pushers and less solution providers. IDFC Bank saw this as an opportunity in which it could position itself as a true financial services provider by keeping the needs of the customer first. Thus was born the idea of the “Un-Bank”.I-AM was tasked with carrying forward this brand idea. I-AM carried out extensive audits in the banking sector and mapped a distinctive and memorable customer journey which was a first within the Indian banking category. Drawing on its...

DESIGNING AN ENERGETIC ENTERTAINMENT BRAND EXPERIENCE FOR FAMILIES We worked with Metropol Istanbul Shopping Centre to create a new entertainment brand aimed at encouraging quality time for families. Our brief was to create a challenging, encouraging, cheerful and energetic brand that appealed to both children and parents. This project started with us positioning the brand, profiling key target customers and using this insight to advance with generating a brand name. Following a collaborative naming session, we all fell in love with the name ‘ Hupalupa ’. A fun, easy to pronounce and ownable name that would set them apart from their competition. The brand we developed Shaping A Fun and Engaging Brand The space we designed is made up of multiple areas, from Bowling, Soft Play to a Workshop area. Using inspiration from the Memphis Group of the 1980’s, we played with a vibrant colour palette and shapes that engaged with our target audience and oozed fun and energ...

  IDFC – Indian Development and Finance Corporation had made its mark as the ‘one firm’ that looks after the diverse needs of infrastructure development and has focused on supporting companies to get the best return on investments. In April 2014, it became one of the latest firms, post a lull in license issuance lasting a decade, to receive their banking license. In a market with well-entrenched players, the new entity, IDFC Bank needed to be different with its services and offering. Banks within India are seen more as product pushers and less solution providers. IDFC Bank saw this as an opportunity in which it could position itself as a true financial services provider by keeping the needs of the customer first. Thus was born the idea of the “Un-Bank”. I-AM was tasked with carrying forward this brand idea.  I-AM carried out extensive audits in the banking sector and mapped a distinctive and memorable customer journey which was a first within the...