Innovative Brand Responses Amid Covid-19
In these incredibly challenging times, we are inspired by how some businesses are responding with highly innovative solutions across Hospitality, Food & Beverage and Retail. Here are some of our current favourites. Many of these innovations involve changing methods of distribution while building on core skills. The ideal solutions both provide a lifeline for these businesses but also much-needed service to consumers. If you run similar companies, these ideas might help on your journey back to normality. Hotel giants Best Western, Hilton, Holiday Inn, Travelodge and Whitbread’s Premier Inn chain, are discussing a partnership with the National Health Service (NHS) in the UK to close and convert their hotels in hospitals. The Ayre Gran Hotel Colón, a 365-room boutique hotel in Madrid, is operating as a facility to isolate doctors and nurses for the nearby hospital and Accorhotels, Europe’s largest hotel company, opene...