I-AM - brand identity design & branding agency india

The Future Consumer Experience – Super Talks at Tent London Group Partner at I-AM and Director of 3D Design, Pete Champion, joined a panel of speakers and fellow creative professionals at Super Talk, an event curated by Design Exchange magazine and part of the London Design Festival 2014, at Tent London on September 18. ‘The Future Consumer Experience’ debate tackled questions and issues around virtual showroom design, the experience of store versus online shopping and the immersion of a ‘best of both worlds’ scenario for brands. With extensive knowledge in creating award-winning showrooms featuring a blend of virtual and physical environments, Pete focused his talk on ‘Trends in Showroom Design’. Pete stated that customer journeys are at the heart of showroom design, independent of medium. He said that brands are increasingly optimising the human experience for the right encounter with the brand, during the right psychological moment. This was demonstrated through examples of sho...

Jabba II lives An iconic beach hut, which became the emblem of the Mablethorpe and Sutton-on-Sea Bathing Beauties Festival, has been replaced with a more robust structure. In 2006, a competition to design a beach hut for the 21st century saw many weird and wacky creations cited along the coast. The huts provided an added attraction for visitors and have enjoyed international attention. But, the years took their toll on the most iconic of the huts, which was designed by I-AM – Jabba, a striking curved structure, which was designed to blend with the sand dunes. Due to the way it had deteriorated, the original hut was unable to be restored and was removed in 2013. After consultation with East Lindsey District Council, Mablethorpe and Sutton Town Council and local residents, Lincolnshire County Council worked with I-AM to design and build a more robust Jabba II. I-AM commented “Jabba is a project we’re immensely proud of and it’s stayed close to our hearts over the years. That Jabba h...