I-AM - brand identity design & branding agency india

I-AM SHIFT EVENING: EXPLORING THE FUTURE OF HOSPITALITY What an evening—for the launch of our latest I-AM Shift trends report we welcomed both clients and friends to an evening of insight hosted at citizenM Hotel Tower of London. We explored how the future of hospitality is changing, presenting our findings led by 500 consumer interviews across the UK, France and Germany. Following the talk, I-AM Group Partner, Pete Champion, chaired a Q&A panel of industry experts; including representatives from W Hotels, House Hotels and citizenM. INSIGHT FROM OUR PANELISTS Q: How do you think consumer expectations have changed over the last 10 years? “The notion of time is something that has changed for consumers. We have to respond to their needs within 60 seconds.” – Pauline Foucher, Director of Marketing at W Hotels Q: What has changed in terms of the hotel model? “Space has become a luxury” says Juriana Spierenburg, Hotel Manager at citizenM Hotel Tower of London Full report laun...

Branding and Retail Trends for 2016 With a new beginning of the year 2016, I-AM India has compiled some emerging trends within the branding and retail sectors that will help businesses build a successful brand and offer a seamless brand experience. Branding is not just a placement of identities or of “logos” in print, online, television, OOH or any other medium. The concept of branding stems from defining the target and mining a definite insight to arrive at a brand core or brand essence. Very often businesses say they want a logo without arriving at a brand core. A brand core, well thought through, will let you define the look, feel, colors, fonts, sound/audio to arrive at an identity. This identity then leads you to arrive at a visual language and tone of voice that is very distinctively recognizable as the face of your brand and by extension – branding of your product or services. Watch this space for more over the next few days, starting with trend #1. Address-: P-2 Raghuvan...