I-AM - brand identity design & branding agency india

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand.

The Chilango experience is ‘a stampede of Mexican flavours’; the name, mark and visual language had to deliver on this promise at every touch-point. The creation of a new name and language lifted an existing offer into a dominant position in the London fast-casual market. I-AM created a kit of key elements that can be applied in all branding environments. There is the ability for the brand to grow and adapt to different locations and market places. Neon, graffiti, religion and wrestling are all in the mix. The result is a modern and urban brand that captures the bustle and excitement of Mexico City, and the spice and colour of its street food inspired menu.

Fullerton India started its India operations in 2007, and today it is one of the leading NBFCs with a pan India presence. With a valued strength of 13, 000 employees, it offers financial support and partnership to over 2.8 million customers, across 626 branches. Fullerton India operates in the niche sectors, and provide financial access to the underserved and unserved segments. Fullerton India Credit Company Limited is a wholly owned subsidiary of Fullerton Financial Holdings Pte. Ltd., which in turn is a wholly owned subsidiary of Temasek Holdings Pte. Ltd., Singapore. In an underpenetrated financial market, the opportunity to make a difference is tremendous. However, in our analysis of the various offerings in the market, we learnt that most of the players did not provide all the requisite information and solutions. We conducted a workshop with the key team members of Fullerton wherein we identified this as a key insight. In fact, most people end up availing of the wrong financ...

  Flipkart has been growing at a rapid pace and it had employees operating out of multiple offices. Its move to a new campus was to bring all its different teams together in one workspace. The environment branding and space intervention mandate for  I-AM  was to ensure the new 8,37,000 sq. ft. campus embodies the values, culture of the company and its people. We conducted interviews with key Flipkart stakeholders and determined that there was a need to encourage collaboration between Flipkart’s diverse departments. Additionally, the space needed to be vibrant, dynamic and inspiring to appeal to every Flipster. We also studied benchmark international workspaces to understand design trends and success metrics. The environment graphics in the new campus are created around this story of The Flipside, a concept that looks at the flipside of things, showing different perspectives and dimensions. The concept stems from the Flipkar...