I-AM - brand identity design & branding agency india

A BAR & BISTRO INSPIRED BY MAN VS NATURE Loa is a restaurant concept which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland.  The brief was to create a concept that was adaptable to day-parts –  breakfast, lunch and dinner, as well as appeal to both locals and hotels guests alike.  LÓA is the Icelandic name for a bird that traditionally signifies the coming of spring and works hand-in-hand with the design, inspired by the theme of ‘man vs nature’. This juxtaposition is represented in both the graphics, which contrast industrial inspired typography with topography of the Icelandic landscape, and the interiors, balancing the industrial palette with the warmth of the upholstery and a charred timber bar. The shape of the light fixtures also creates light movement, a further reference to Iceland’s natural scenery. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian...

CREATING THE FIRST GRAB ‘N GO CONCEPT IN ICELAND Stökk is a grab-and-go food experience which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland. This proposition was created to fulfil a gap in the market for food on the go in Reykjavík for tourists and locals alike. The concept of Stökk meaning ‘to hop’ is centred around the idea of exploration – both of the city and the wider outdoors. We created a clean and minimal environment with a utilitarian aesthetic, incorporating fast-paced seating areas with bar-style tables and stools. The communication across the space is simple and clear, with touches of personality through quirky graphics prompting customers to get outdoors and explore. A key feature within the space is a hand-painted mural by a local Icelandic illustrator, which reinforces the local and community-minded spirit that Center Hotels embraces. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 P...