Flipkart Workspace Branding Design, Branding and Communication Concept - I-AM Graphic Design Company India
Flipkart has been growing at a rapid pace and it had employees operating out of multiple offices. Its move to a new campus was to bring all its different teams together in one workspace. The environment branding and space intervention mandate for I-AM was to ensure the new 8,37,000 sq. ft. campus embodies the values, culture of the company and its people. We conducted interviews with key Flipkart stakeholders and determined that there was a need to encourage collaboration between Flipkart’s diverse departments. Additionally, the space needed to be vibrant, dynamic and inspiring to appeal to every Flipster. We also studied benchmark international workspaces to understand design trends and success metrics. The environment graphics in the new campus are created around this story of The Flipside, a concept that looks at the flipside of things, showing different perspectives and dimensions. The concept stems from the Flipkar...