I-AM - brand identity design & branding agency india

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand. They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

Nationwide enlisted I-AM to review their brand identity and define a visual language to transform it into a key business asset. Their overarching vision for this emerged from their slogan, ‘On Your Side’, and a sense that they should be seen as a ‘Modern British Classic’.Through a holistic approach to the creative development of the brand mark, image style, colour palette and holding devices, we began to tell the brand story more consistently. The iconic ‘village’ symbol was re-drawn with softer lines to resonate with the introduction of more contemporary, rounded forms elsewhere in the new visual language. We expanded these graphic ideas to a suite of simple and distinctive structural devices that harmoniously relate to the core brand values of ‘On your Side’ and ‘Togetherness’. The defined holding device, palette and image style has provided much-needed consistency. This has led to clearer, more direct communications that bring the brand in line with Nationwide’s products a...

BOP is a real-estate agent based in Noida, just outside of Delhi. They came to I-AM in need of a total makeover of their brand.They wanted to get closer to their customers and be seen as a helpful and friendly advisory service and overcome the prejudices against of high-class and expensive property sellers all while retaining a contemporary and edgy look and feel. I-AM created a new logo and a young and professional brand language to support these goals. The result is a flexible brand that allows BOP to interchange elements according to different situations such as sponsorships, advertising or collateral.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality.A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

The Keatons directors are ambitious, visionary and way more personable than the widespread stereotype of their trade would suggest. After creating their brand strategy together, I-AM created a fresh new brand identity that has allowed Keatons to be noticed in their world, on the streets and online. The new website and suite of branded literature has handed negotiators distinctive tools that express the Keatons personality to stand out and connect with property buyers, sellers, landlords and tenants in this competitive marketplace. I-AM applied this brand image, personality and tone to their growing site network both as a low-cost ‘mini-fit’ makeover and, in new sites, full fit-outs. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new...

Changing London fashion The shift in venue for London Fashion Week has caused a bit of a stir. Having played out so successfully at its cultural home of Somerset House, LFW has shifted base to the surprising choice of the Brewer Street car park for its latest edition. On the surface, moving from such an iconic space full of grandeur, to a narrow street in the heart of Soho and the relatively unappealing event space of the car park, it wouldn’t be naïve to think that it was a bad decision. However, delve deeper and it has been one based on strategy and appeal. Although clearly not as easy on the eye, especially during an opening day that featured periods of dark grey cloud and driving rain, the new central hub for perhaps the biggest offer on the fashion calendar has been transformed. The runway and overall aesthetic are abundant in a ‘raw stylish edge’ harping back to the heartbeat and essence behind London’s fashion draw born in the 1960s. According to British Fashion Council CE...

Thoughts from the inside For the latest I-AM newsletter, we spoke to senior interior designer James Coates about what inspires him, as well as his alternative career as a fisherman. What inspires you (with your interior designer hat on)? I’m not just inspired by any one thing; I’m inspired by everything. I take influence from post modernism and art installations through to hand crafted objects to kitsch and neon. What first attracted you to interior design? After studying a degree in product and furniture design I was naturally led to interior design as it involves everything I’m passionate about – both 3D and 2D. How long have you worked as an interior designer? I’ve managed to get over the 10-year hurdle. How has the role of an interior designer changed in the time you’ve been in the industry? It’s definitely more about the experiential design today, there is so much more influence from all areas of design opposed to a focus on JUST a space, which, arguably, there was befor...

A Bright Way To Bank Sugamo Shinkin Bank We were trawling the archives this week and found ourselves drooling over the beautiful, bright, unconventional Sugamo Shinkin Bank designed by Emmanuelle Moureaux Architecture & Design in Tokyo, 2011; an inspirational bank branch concept, dominated by bold explosions of colour. The architecture instantly draws your attention, featuring multi-coloured, protruding horizontal layers which brightly illuminate at night. Inside the branch, customers instantly feel a sense of relaxation with three long glass air wells providing sunlight throughout. Colour is used sparingly throughout the interior; a subtle accent to the largely white finishes and materials. The concept, Rainbow mille-feuille, is daring, playful, unconventional and brilliantly executed, a credit to Emmanuelle Moureaux Architecture & Design. In the competitive and somewhat conventional world of Banking, it’s so refreshing to see a concept that breaks down the barriers, a con...