I-AM - brand identity design & branding agency india

As the sister bank of one of Lebanon’s biggest banking groups, was keen to make a big impact on entering the Turkish market. I-AM were commissioned as architects and interior designers for the flagship branch – prominently situated in one of Istanbul’s most prestigious neighbourhoods – as well as the standard-format branches dotted around the city. With its transparent exterior and curved lines, I-AM created a design that is both welcoming and attention grabbing. The inspiring design of the flagship branch has already become an iconic structure within the city. A feature of the branches is to use the latest technology throughout the banking process in order to provide the most efficient and rewarding customer experience. A range of digital tools – touch-tables, tablets, iPhones and interactive screens – are routinely available in waiting lounges and entrance halls to welcome customers and facilitate engagement with the bank’s products and services. As for the flagship branch, the i...

If you’re a large international bank that wants to set the global benchmark or you’re a young bank that wants to challenge the status quo, you have come to the right place. We are experts in bank design and branding , and have worked with some of the world’s very best financial retailers including Garanti, UniCredit and Nationwide. We look at every aspect of your customer experience from your brand and how its brand personality is expressed to your branch format strategy and how it integrates with your digital touch-points. Our work has been responsible for delivering significant improvements in business performance and levels of customer satisfaction. These increases in business performance have been delivered by improving the six key ingredients that make any great experience: brand, products, services, people, processes and environment. Our approach includes a 360° brand consulting service and unique methodology that will identify your current problems and create well thought-...