I-AM - brand identity design & branding agency india

McArthurGlen Designer Outlets approached I-AM Beyond to generate an awareness strategy to align them with premium fashion brands. I-AM Beyond rolled out the ‘ Spirit of Fashion ’ awards in collaboration with the Royal College of Art, championing emerging British Designers. I-AM Beyond generated a below-the-line strategy based around a touring pop-up store. Showcasing an exclusive collection of men’s and womenswear by award-winning fashion designers Carolyn Massey, Matthew Miller and Rachel Barrett, the store popped up in key retail locations including London’s Covent Garden, Manchester’s Spinningfields and Glasgow’s Princes square.
The touring schedule included events over London Fashion Week, exclusive blogger’s events and private press and VIP events for McArthurGlen’s clients. I-AM Beyond delivered the complete project from conceptualisation to fit-out, shop management, location sourcing, managing and promoting parties, collaborations with fashion bloggers, sourcing and...

I-AM Beyond have been working with Shaftesbury to create compelling retail destinations and brand awareness campaigns for some time. Shaftesbury commissioned I-AM Beyond to review Seven Dials in Covent Garden and establish it as a destination retail area. I-AM Beyond conducted a branding exercise to define the essence of Seven Dials culminating in a re-brand and re-alignment of the area. With a new brand vision for the ‘discerning modern shopper’, our team has worked with Shaftesbury to roll out the new brand proposition. This process has incorporated new collateral, a new website, pop-up store strategy, retail mix strategy and ongoing brand awareness campaigns that are fully in-line with Seven Dials’ target audience and the retails brands that want to attract them. After the successful re-launch of the area and trade-focused events such as the Pop-Up Raffle incentive, I-AM Beyond are continuing to work with Shaftesbury to communicate their brand essence.

Trading since 1994, Isherwoods have become the leading estate agent in the upper up-market sector. They are known for their ‘Select Cheltenham Lettings’, with a particular strength in the urban areas of Cheltenham, particularly the Montpellier and Landsdown areas.Originally, I-AM were asked to create a new brand identity and environment design for the Montpellier office. The new office reflects Isherwoods’ local knowledge of the Montpellier area and is a physical manifestation of the customer-focused values they hold dear. I-AM have since designed the brand and marketing strategy for the launch of the Isherwoods sales business.

  Moscot is a heritage eyewear brand from New York City and the company recently celebrated its centenary birthday. I-AM approached MOSCOT in 2015 and after conversations with the owners, we were selected to represent the brand in the UK ahead of their first European shop launch in Carnaby Street, London in December 2015. I-AM now looks after MOSCOT and their  brand communications  here in the UK as well as working with their other European distributers. We also support the brand across events and in-store activations. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Services Brand Portfolio Management Services in India Brand Portfolio Management India Brand Architecture Services in India Brand Strategy Consulting in India Marketing Consulting Services India Architecture and Design Company India Brand Consultants India Branding and...