I-AM - brand identity design & branding agency india

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience. I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating.

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them. What we did Brand Strategy Brand Positioning Brand Identity Competitive Market Review Interior Design Packaging Design

Having redefined the humble sandwich with Pret A Manger, Julian Metcalfe embarked on a mission to bring delicious, affordable and healthy fast food to the masses through a national network of eat-in and take-away Itsu restaurants. I-AM were asked to communicate the Itsu brand story and design the ultimate Itsu restaurant experience. I-AM set about communicating the benefits of Itsu through a new personality and delivered this message through every possible expression of the brand from Potsu one-pot meals to coffee and frozen yoghurt. A complete restaurant experience is delivered through a soft and warm aesthetic designed to appeal equally to all five senses. The Itsu experience designed by I-AM has been rolled out across the UK, and a whole new audience is being introduced to the benefits of healthy eating. What we did Brand Identity Brand Application Interior Design Packaging Design Multi-sensory Consulting

CREATING THE FIRST GRAB ‘N GO CONCEPT IN ICELAND Stökk is a grab-and-go food experience which is located on the ground floor of Center Hotel Laugavegur in Reykjavik, Iceland. This proposition was created to fulfil a gap in the market for food on the go in Reykjavík for tourists and locals alike. The concept of Stökk meaning ‘to hop’ is centred around the idea of exploration – both of the city and the wider outdoors. We created a clean and minimal environment with a utilitarian aesthetic, incorporating fast-paced seating areas with bar-style tables and stools. The communication across the space is simple and clear, with touches of personality through quirky graphics prompting customers to get outdoors and explore. A key feature within the space is a hand-painted mural by a local Icelandic illustrator, which reinforces the local and community-minded spirit that Center Hotels embraces. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 P...