I-AM - brand identity design & branding agency india

TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step in the process of creating a unique brand experience was to identify where the brand is currently and understand from the TOWER London team where they aspire the brand to be commercially as well as creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The modern brand positioning was then rolled out in a new flagship store design for TOWER’s new London store TOWER119 on Wood Green High Road in advance of their new flagship store in Shoreditch opening in 2015. The design of the store brings to life London’s urban life and youth culture with the use of a strong, unique palette of blacks, greys and yellows and textures of c...

Giorgio Armani wanted to communicate the absolute essence of their brand in three-dimensional format in order to successfully compete in the unforgiving, ultra-competitive retail sector. I-AM were tasked with designing a range of concession retail formats, in a range of host locations, for Giorgio Armani’s cosmetics and fragrances. Working closely with the team at L’Oréal, I-AM developed a set of distinctive visual elements and design language to reflect the qualities of the Giorgio Armani brand. I-AM visualised solutions for each location, detailed these for construction and implemented them. The work enabled Giorgio Armani to establish its position at the ‘prestige’ end of cosmetics and fragrance sector and to deliver strong sales performance. Through their simple yet distinctive design, the sites stand out among the confusion of department-store beauty halls.

I-AM was selected by Deloitte Digital to curate and design a pop-up concept store for their client Eastpak – the global back-pack brand. The pop-up concept brief was to test digital browsing and shopping within a real store environment with little product on display against the traditional store aesthetic. In addition I-AM was tasked with creating an experience befitting the young Shoreditch urbanite. A market fully immersed with the latest experiences, technology and pop-up concepts. Our creation had to be enticing enough to draw their interest. Working closely with the Deloitte team, our designers developed a concept that was focussed on the consumer journey and an experience that would capture the imagination whilst hosting the technology and product required to carry out the six-week trial test.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality. A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new branding.

Strutt and Parker specialise in land and property. They are a long-established brand, owning 50 branches across England and Scotland. I-AM were commissioned to design a new visitor experience for their offices, starting with a flagship agency on London’s Fulham Road, using the theme of partnership as a foundation for all interior and visual elements. The eye-catching, contemporary and quirky design sets the benchmark for future refurbishments and new sites. I-AM proposed a series of humorous juxtapositions to embed the theme of partnership. Influences were taken from the rural and urban, the old and new to create a witty and intrinsically British design. The interiors and strong brand identity reflect a strong sense of national heritage and aim to raise a smile. The result is a contemporary take on classic British visual themes. It has resonated hugely positively with customers and staff and continues to be developed and applied by I-AM across the Strutt & Parker estate.

The Keatons directors are ambitious, visionary and way more personable than the widespread stereotype of their trade would suggest. After creating their brand strategy together, I-AM created a fresh new brand identity that has allowed Keatons to be noticed in their world, on the streets and online. The new website and suite of branded literature has handed negotiators distinctive tools that express the Keatons personality to stand out and connect with property buyers, sellers, landlords and tenants in this competitive marketplace. I-AM applied this brand image, personality and tone to their growing site network both as a low-cost ‘mini-fit’ makeover and, in new sites, full fit-outs. The result is a striking, coherent and sophisticated brand image that gives a platform for Keatons to achieve ambitious plans for growth and expansion, rising above the ‘also-rans’ in this crowded sector. I-AM continue to work with Keatons on the on-going development and application of the new brand exp...

REVITALISING APS MALTESE BRANCH DESIGN How do you approach the customer banking experience and deliver a set of design guidelines for future site developments? That was our task at I-AM alongside on-site local architecture firm Forsite. Driven by new levels of consumer expectations and demands, and to unleash the potential of APS we aimed to raise the bar of its customer journey whilst echoing the brand’s essence. APS History and Values APS Bank was established in 1910 as one of the projects set up by l’Unione Cattolica San Giuseppe. It was created to encourage saving habits amongst the working class. Since then it has grown into an efficient and trusted financial institution retaining personal banking as its central strength. APS’s history in banking spans across one hundred years, which has undoubtedly influenced the core values and social responsibilities they hold as a bank. The first and most significant venture was the establishment of a Savings Bank in 1910. Another, was...

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand. What we did Brand Identity Brand Application Visual Language Interior Design

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office . I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years. Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration. The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office ...

Changing London fashion The shift in venue for London Fashion Week has caused a bit of a stir. Having played out so successfully at its cultural home of Somerset House, LFW has shifted base to the surprising choice of the Brewer Street car park for its latest edition. On the surface, moving from such an iconic space full of grandeur, to a narrow street in the heart of Soho and the relatively unappealing event space of the car park, it wouldn’t be naïve to think that it was a bad decision. However, delve deeper and it has been one based on strategy and appeal. Although clearly not as easy on the eye, especially during an opening day that featured periods of dark grey cloud and driving rain, the new central hub for perhaps the biggest offer on the fashion calendar has been transformed. The runway and overall aesthetic are abundant in a ‘raw stylish edge’ harping back to the heartbeat and essence behind London’s fashion draw born in the 1960s. According to British Fashion Council CE...

Real Estate Sales Lounge We work with estate agents, realtors and developers to build their brands and define the experience they offer their customers. This work ranges from name generation and corporate identity through to brand communication, apps, websites and the design & build of welcoming offices and sexy sales lounges. Buying a new home is an exciting, terrifying, emotionally charged experience – not to mention the biggest financial transaction in most people’s lifetime. The experience you offer your customers should reflect this. In London, we work with a new generation of estate agents who focus on great customer service and a better experience for both buyers and sellers. For decades, estate agents’ branches have, at best, been described as simply ‘offices on the high street’. The visitor’s experience has been subject to very little real innovation or interaction – until recently. Using our 360° approach, we go beyond conventional estate agent office design and crea...

The Future Consumer Experience – Super Talks at Tent London Group Partner at I-AM and Director of 3D Design, Pete Champion, joined a panel of speakers and fellow creative professionals at Super Talk, an event curated by Design Exchange magazine and part of the London Design Festival 2014, at Tent London on September 18. ‘The Future Consumer Experience’ debate tackled questions and issues around virtual showroom design, the experience of store versus online shopping and the immersion of a ‘best of both worlds’ scenario for brands. With extensive knowledge in creating award-winning showrooms featuring a blend of virtual and physical environments, Pete focused his talk on ‘Trends in Showroom Design’. Pete stated that customer journeys are at the heart of showroom design, independent of medium. He said that brands are increasingly optimising the human experience for the right encounter with the brand, during the right psychological moment. This was demonstrated through examples of sho...

I-AM proves the ‘model’ agency May was the month that saw the I-AM team head out to the sunny shores of Ibiza with Spanish shoe brand Flossy to shoot their latest Spring/Summer 2016 campaign. And with our almost legendary hands-on approach in full swing, two of our very own I-AMers downed tools to become faces of the brand. Discovering quite quickly that it’s not all glitz and glamour in the modeling world, our girls were poked, prodded and positioned to act-up for more than 60 separate looks and the results were amazing. It had initially been the dream trip, three I-AM girls, villa in the Ibiza hills complete with pool, a Jeep to hand and a yacht at their disposal. What actually ensued was a complete baptism of fire! Sun burn, rather revealing bikinis and a sea-sick photographer all waged war on the ‘perfect trip’. However, we are made of tough stuff here and our representatives did the agency proud. So hats off Victoria Rose, our real life brand communications manager; model Emma...

A Place in Heaven You only have to get a good view of London’s skyline to tick off the many big businesses that have headquarters here, but did you know there’s booming trade at the opposite end of the scale as well? It’s never been easier to leave that city job behind, make your passion a profession and be your own boss. All over London, shared workspaces are springing up to house these start-up and micro businesses. So if you’re weighing up making that big idea of yours full time, read our tips for choosing the best place to settle down and get to work. 1. When you’re starting out, every person you meet is a potential opportunity. Make the most of being in a shared workspace by choosing somewhere that actively promotes the community that works there – be it through networking events or tailored introductions. 2. Space for those all-important brainstorm sessions is essential. Meeting rooms are often not included in the membership fee so check out cost and availability, and ask if...

Ethos founder recognised for achievements I-AM has been working with Jessica Kruger and the team at Ethos since the business was just an idea, developing the brand to become what customers flock to now: that iconic stag hanging above the door and the famed delicious vegetarian food within. We’re pleased that Jessica’s achievements in spearheading such an innovative concept have been recognised, not least by her inclusion in the Telegraph’s list of the top 35 businesswomen in the UK. Here’s Jessica in her own words, “Getting to where I am today has taken passion, commitment and a good dose of elbow grease. I was nervous about taking the plunge to start my own business but jumped at the opportunity. Ethos itself has developed thanks to steep learning curves, listening to customer feedback and investing in my own skills to better lead my brand and team. “ And here at I-AM, we’re looking forward to exploring new ideas with an inspiring client dedicated to raising the bar for meat-free ...

A Bright Way To Bank Sugamo Shinkin Bank We were trawling the archives this week and found ourselves drooling over the beautiful, bright, unconventional Sugamo Shinkin Bank designed by Emmanuelle Moureaux Architecture & Design in Tokyo, 2011; an inspirational bank branch concept, dominated by bold explosions of colour. The architecture instantly draws your attention, featuring multi-coloured, protruding horizontal layers which brightly illuminate at night. Inside the branch, customers instantly feel a sense of relaxation with three long glass air wells providing sunlight throughout. Colour is used sparingly throughout the interior; a subtle accent to the largely white finishes and materials. The concept, Rainbow mille-feuille, is daring, playful, unconventional and brilliantly executed, a credit to Emmanuelle Moureaux Architecture & Design. In the competitive and somewhat conventional world of Banking, it’s so refreshing to see a concept that breaks down the barriers, a con...

  I-AM  Beyond  is the experiential marketing arm of ‘i-am’ associates.  Mel Connell , Beyond’s Director was recently interviewed for an article on Yahoo where she gave some of her industry insight and some hints and tips on what can make small brands cool. The article featuring Mel is posted below, as well as a link so you can read the whole thing for yourself. Enjoy! http://uk.finance.yahoo.com/news/how-to-make-your-small-business-brand–cool–165012156.html Small businesses should also beware of wasting their marketing budgets on expensive one-off advertising or public relations campaigns, say London-based brand experience experts ‘i-am’ associates. “Putting all your budget in one great PR pot or spending out on an advertising campaign that isn’t niche enough are some of the biggest mistakes SMEs can make,” says Mel Connell, Director of ‘ i-am ‘ Beyond, the firm’s experiential marketing arm. “SMEs need to think less about overarching brand awareness and more about g...

  This week we’re loving the brilliant article by Douglas Van Praet titled  ‘Brands, it’s time to get moving: why action-oriented marketing is the way forward’. In the latest installment on his series on neuroscience and marketing, Douglas Van Praet argues that humans are driven by movement and memory, and the best brands think beyond grabbing eyeballs and focus on creating experiences. We especially loved the line  ‘The greatest irony in advertising is that despite continued heavy media investments,   branding   doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences.’ Here at ‘i-am’ associates, we specialise in creating brands that not only build advocacy but also draw on passions and experiences from all over the world and across industries and sectors. Visit Our Website :  https://in.i-amonline.com/why-action-oriented-marketing-is-the-way-forward/

  Leading bathroom retailer   C.P. Hart   opened the doors to its ninth London showroom during the   London Design Festival   last month with the launch of C.P. Hart Chelsea, an inspirational new retail concept for the bathroom industry featuring a lighting sculpture by Jason Bruges. C.P. Hart   adopted an entirely new design approach for the showroom. ‘ i-am ’ were appointed to develop the customer experience and work with C.P. Hart’s in-house design team to create a space that would inspire not only the Chelsea design community, but also retail customers through layout, product selection and technology. Demonstrating how physical and digital retail are becoming increasingly merged, ‘i-am’ and   C.P. Hart   have created an environment that showcases the key collections and pieces from C.P. Hart’s extensive product range, augmented by integrated digital interfaces as a seamless, limitless ‘virtual showroom’ extension of the finite physical space. ...

  Last week, some of the   I-AM team   were excited to attend the opening of the   brand new VQ restaurant on Great Russell Street . I-AM have worked with VQ for a number of years and this latest collaboration marks a new and exciting phase of the   VQ journey . The Great Russell Street site is much larger than the restaurant in Fulham where   VQ   have made their name, but still needed to encapsulate the core VQ idea of ‘24-hour life’. The I-AM designers focused on the idea of how light and shadows change in a space throughout the course of a day, and looked at the ways in which light moves across different materials. The key features of the space include a striking 8 metre light wall that stretches across an entire wall, displaying low-resolution images of ‘London life’. The content is designed to capture the movement of city life whilst the mood ranges calming and light, to slightly more darker and vibrant in the evening creating an entirely differe...