I-AM - brand identity design & branding agency india

Trading since 1994, Isherwoods have become the leading estate agent in the upper up-market sector. They are known for their ‘Select Cheltenham Lettings’, with a particular strength in the urban areas of Cheltenham, particularly the Montpellier and Landsdown areas.Originally, I-AM were asked to create a new brand identity and environment design for the Montpellier office. The new office reflects Isherwoods’ local knowledge of the Montpellier area and is a physical manifestation of the customer-focused values they hold dear. I-AM have since designed the brand and marketing strategy for the launch of the Isherwoods sales business.

A very moving experience At a recent race meeting I was talking to a fellow competitor who’s son had just returned from a visit to the Nurburgring racetrack in Germany. The ‘Ring’ sees an endless pilgrimage to its challenging 14-mile circuit that is open to the public on a pay and go basis. His son’s visit included a tour of the track in a Jaguar and it was apparent from this brand experience that he had been converted into a Jaguar enthusiast and ambassador. This type of experience is not unusual as Porsche and other manufacturers use the circuit all the time to show off their performance prowess. Our conversation moved on to how this type of experience could benefit car showrooms as a whole, which got me thinking about the current state of the experience when buying a new car. It depends on who you are talking to but one of the most amazing auto experiences has to be the test track on the roof of the Lingotto building in Turin, but to be fair not everybody has that sort of faci...