I-AM - brand identity design & branding agency india

Burgan Bank is a Kuwaiti financial services group and a leading financial services provider in the Middle East and North Africa. I-AM worked with Burgan Bank to produce the branding and architecture of their new Private Banking Centre in Istanbul’s Nispetiye Street, one of the most prominent locations in the city. Workshops were conducted to determine the new brand essence: hand-crafted banking. We then designed an iconic structure that embodies this essence and portrays the private and exclusive experience and services on offer. I-AM created a powerful, eye-catching and inspiring landmark with strong, bold and defined movements ensuring both a functional space where operational requirements could be met, and where a tailor-made and elegant customer experience could be offered. The façade designed with metal plate layers perforated with the brand emblem provides natural light to the building during the day, and highlights the structure through the lighting placed on the inner layer...

Whitbread commissioned I-AM to refresh their logotype and identity as part of a scheme to create a new narrative for the company. They also wanted replace the final remnants of an ex-brewing reputation that still existed in some areas. Whitbread is not a customer facing company; rather, it is the bedrock foundation beneath a family of brands. As such, I-AM identified two high priority target audiences: while it was important for Whitbread to be seen by those in the City as a well-run and dynamic business it was also important for employees to view Whitbread as a place they could be proud to spend their careers. I-AM have positioned Whitbread as ‘the eat, sleep and drink company’ – both an indication of the activities of the business and an expression of the commitment the employees have towards the company and its customers. What we did Brand Mark Brand Identity Brand Guidelines Visual Language

Adidas were implementing an aggressive global brand development strategy that included the introduction of a revolutionary new footwear customisation concept, Mi Adidas. I-AM were asked to create a unique brand language and in-store customer experience to communicate the proposition’s unique benefits. I-AM worked with the Adidas marketing and product development teams to develop a clear brand communication strategy and new Mi Adidas visual language. With the launch of the new fully integrated Mi Adidas brand language and in-store experience, the concept has built a new level of engagement between consumers and the Adidas brand. What we did Brand Identity Brand Application Visual Language Interior Design

Human Behaviour and Design - I-AM Brand Design Agency, branding and corporate identity services india Human behaviour is something that most designers strive to influence. Design drives emotions and it also drives one’s senses to act in a way that could be guided to bring about a fertile environment maximising customer engagement, brand connect and eventually make a purchase decision. Human behaviour always varies dependent on the kind of space one is in, thus a space can make you feel extremely energetic or extremely cold depending on what forms, materials, colours, patterns etc are used to build it and in the recent times we have seen a lot of brands develop a distinct blend for themselves using these elements as the key ingredients. In the case of True Blue I-AM, inline with the brand positioning, created a very warm space with subtly textured walls, infusing traditional indigo shades colours along with jaali patterns to bring in the ancient Indian weaves and fabric prints in phy...

  Moscot is a heritage eyewear brand from New York City and the company recently celebrated its centenary birthday. I-AM approached MOSCOT in 2015 and after conversations with the owners, we were selected to represent the brand in the UK ahead of their first European shop launch in Carnaby Street, London in December 2015. I-AM now looks after MOSCOT and their  brand communications  here in the UK as well as working with their other European distributers. We also support the brand across events and in-store activations. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Services Brand Portfolio Management Services in India Brand Portfolio Management India Brand Architecture Services in India Brand Strategy Consulting in India Marketing Consulting Services India Architecture and Design Company India Brand Consultants India Branding and...