A Bright Way To Bank Sugamo Shinkin Bank - I AM branding agency, workspace branding & brand strategy consulting in india
A Bright Way To Bank Sugamo Shinkin Bank We were trawling the archives this week and found ourselves drooling over the beautiful, bright, unconventional Sugamo Shinkin Bank designed by Emmanuelle Moureaux Architecture & Design in Tokyo, 2011; an inspirational bank branch concept, dominated by bold explosions of colour. The architecture instantly draws your attention, featuring multi-coloured, protruding horizontal layers which brightly illuminate at night. Inside the branch, customers instantly feel a sense of relaxation with three long glass air wells providing sunlight throughout. Colour is used sparingly throughout the interior; a subtle accent to the largely white finishes and materials. The concept, Rainbow mille-feuille, is daring, playful, unconventional and brilliantly executed, a credit to Emmanuelle Moureaux Architecture & Design. In the competitive and somewhat conventional world of Banking, it’s so refreshing to see a concept that breaks down the barriers, a con...