I-AM - brand identity design & branding agency india

TOWER London is a multi-brand family footwear business stretching back four generations, trading both on and offline. The team at TOWER London contacted I-AM to help modernise their brand and reposition it across the full 360-degree experience. The first step in the process of creating a unique brand experience was to identify where the brand is currently and understand from the TOWER London team where they aspire the brand to be commercially as well as creatively. Once the outlook and brand strategy were in place, a full 2D review of the brand placation was carried out and a new brand mark created and applied. The modern brand positioning was then rolled out in a new flagship store design for TOWER’s new London store TOWER119 on Wood Green High Road in advance of their new flagship store in Shoreditch opening in 2015. The design of the store brings to life London’s urban life and youth culture with the use of a strong, unique palette of blacks, greys and yellows and textures...

I-AM is a multi-discipline design agency and marketing consulting services india . We create exciting new brands and breathe new life into existing ones. Our interior designers and architects design world-class in-store retail experiences, while our digital teams create intuitive and engaging online applications. We are in our element when these virtual and physical worlds collide. We work across a number of industry sectors, ranging from banks and restaurants to any nature of consumer-facing brands where customer experience is king. Our knowledge of consumer trends and customer expectations in one sector often proves invaluable to the other sectors in which we operate. Our studio locations give us international insight into customer needs and behaviour, and a multi-cultural approach to design. While the output of our work creates an emotional connection between your brand and your customers, its essence is logical and process-driven. We conduct in-depth research ...