I-AM - brand identity design & branding agency india

Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space. The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal. The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike. What we did Brand Identity Brand Mark Brand Appl...

  As concierge services become less the domain of the super-rich and more and more accessible to consumers of different income levels, retailers are cashing in by helping customers with the many facets of their busy lives. In the following blog we talk about ‘Attentive Assistance’ as part of our Retail Trends Series. Here are some examples of brands that have created a unique shopping experience using the theory of ‘Attentive Assistance’. HOSPITALITY REWIRED John Lewis, London, UK Among its already existing twenty one services ranging from travel advice, free technology workshops to its express Nail & Brow bar, department store John Lewis has launched a new concierge-style shopping experience with their Experience Desk. Customers can go for a ‘concierge-style’ service to help them plan their day or request a “hotel-tour” around the store. Service partners will be able to inform on store offers as well as make booking for in-store events, styling sessions, home design appointmen...

Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hotel & Travel and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This first part will explore wellness through the lense of the finance and banking industry. The ever-changing retail environment is seeing a significant shift from product-based stores to immersive, brand-building experiences – drawing direct parallels between issues faced by retailers and high street retail banks. As banking becomes increasingly digital, physical spaces require a radical shift in thinkin...