I-AM - brand identity design & branding agency india

Fullerton India started its India operations in 2007, and today it is one of the leading NBFCs with a pan India presence. With a valued strength of 13, 000 employees, it offers financial support and partnership to over 2.8 million customers, across 626 branches. Fullerton India operates in the niche sectors, and provide financial access to the underserved and unserved segments. Fullerton India Credit Company Limited is a wholly owned subsidiary of Fullerton Financial Holdings Pte. Ltd., which in turn is a wholly owned subsidiary of Temasek Holdings Pte. Ltd., Singapore. In an underpenetrated financial market, the opportunity to make a difference is tremendous. However, in our analysis of the various offerings in the market, we learnt that most of the players did not provide all the requisite information and solutions. We conducted a workshop with the key team members of Fullerton wherein we identified this as a key insight. In fact, most people end up availing of the wrong financ...

Klinik 32 is a newly established dental clinic situated in Nişantaşı, Istanbul. I-AM were commissioned to design a new patient experience for the clinic that included designing the branding as well as the interior design of the space. The eye-catching and cosy design sets the benchmark for future medical clinics. I-AM proposed an approach that differentiated the space from other conventional clinics. The aim was to create a homely environment where customers can feel relaxed. With its warm atmosphere and friendly design I-AM proposed an alternative to the cold, white-wall appearance of medical institutions. Home-like qualities such as wooden floors, coloured walls and pendant lighting were implemented to serve this goal. The result is an atmosphere that makes customers feel welcome and less intimidated. I-AM proposed an alternative design approach to the health sector that has been very well received by staff and patients alike. What we did Brand Identity Brand Mark Brand Appl...

Real Estate Sales Lounge We work with estate agents, realtors and developers to build their brands and define the experience they offer their customers. This work ranges from name generation and corporate identity through to brand communication, apps, websites and the design & build of welcoming offices and sexy sales lounges. Buying a new home is an exciting, terrifying, emotionally charged experience – not to mention the biggest financial transaction in most people’s lifetime. The experience you offer your customers should reflect this. In London, we work with a new generation of estate agents who focus on great customer service and a better experience for both buyers and sellers. For decades, estate agents’ branches have, at best, been described as simply ‘offices on the high street’. The visitor’s experience has been subject to very little real innovation or interaction – until recently. Using our 360° approach, we go beyond conventional estate agent office design and crea...

The Future Consumer Experience – Super Talks at Tent London Group Partner at I-AM and Director of 3D Design, Pete Champion, joined a panel of speakers and fellow creative professionals at Super Talk, an event curated by Design Exchange magazine and part of the London Design Festival 2014, at Tent London on September 18. ‘The Future Consumer Experience’ debate tackled questions and issues around virtual showroom design, the experience of store versus online shopping and the immersion of a ‘best of both worlds’ scenario for brands. With extensive knowledge in creating award-winning showrooms featuring a blend of virtual and physical environments, Pete focused his talk on ‘Trends in Showroom Design’. Pete stated that customer journeys are at the heart of showroom design, independent of medium. He said that brands are increasingly optimising the human experience for the right encounter with the brand, during the right psychological moment. This was demonstrated through examples of sho...

I-AM SHIFT EVENING: EXPLORING THE FUTURE OF HOSPITALITY What an evening—for the launch of our latest I-AM Shift trends report we welcomed both clients and friends to an evening of insight hosted at citizenM Hotel Tower of London. We explored how the future of hospitality is changing, presenting our findings led by 500 consumer interviews across the UK, France and Germany. Following the talk, I-AM Group Partner, Pete Champion, chaired a Q&A panel of industry experts; including representatives from W Hotels, House Hotels and citizenM. INSIGHT FROM OUR PANELISTS Q: How do you think consumer expectations have changed over the last 10 years? “The notion of time is something that has changed for consumers. We have to respond to their needs within 60 seconds.” – Pauline Foucher, Director of Marketing at W Hotels Q: What has changed in terms of the hotel model? “Space has become a luxury” says Juriana Spierenburg, Hotel Manager at citizenM Hotel Tower of London Full report laun...

A Place in Heaven You only have to get a good view of London’s skyline to tick off the many big businesses that have headquarters here, but did you know there’s booming trade at the opposite end of the scale as well? It’s never been easier to leave that city job behind, make your passion a profession and be your own boss. All over London, shared workspaces are springing up to house these start-up and micro businesses. So if you’re weighing up making that big idea of yours full time, read our tips for choosing the best place to settle down and get to work. 1. When you’re starting out, every person you meet is a potential opportunity. Make the most of being in a shared workspace by choosing somewhere that actively promotes the community that works there – be it through networking events or tailored introductions. 2. Space for those all-important brainstorm sessions is essential. Meeting rooms are often not included in the membership fee so check out cost and availability, and ask if...

The last days of ‘Jabba’ the hut It was one of the best pieces of work I-AM has ever been part of, selected from a huge international tender by Lincolnshire County Council to create a beach hut that would play its part in reinvigorating the Eastern coastline. Enter the now iconic ‘Jabba’ (as in ‘Jabba The Hut’ for Star Wars aficionados). A design inspired by the very earliest form of seaside dwellings with an entry based on a cave and designed using layers of timber, glass and aluminium to combat the unforgiving coastal weather. Jabba became a must-see tourist attraction and even featured in the promotional build-up to the Olympics as Lincolnshire’s most iconic structure alongside local Olympian and gymnast Beth Tweedle. All good things come to an end and, after eight years, the original design finally wore-away. But Jabba has been given a second lease of life, and I-AM were delighted to contribute time to redesigning the iconic hut using solid surface material Corian to be unveil...

Soaking up style in Scandinavia It’s no secret that Scandinavians have style. An unintentional easy-going and just plane beautiful style. So when Copenhagen Fashion Week arrives, the glitterati take over the city’s streets to see what’s in store for the season ahead and unsurprisingly it’s proving to be a one not to miss! The I-AM team was again in attendance, arriving on Wednesday afternoon with the first stop being the popular Kings Square to get a good old helping of street style. The sun was shining along the canal and the streets buzzing with genuine summer excitement. The real signature Scandinavian style shines through at Copenhagen International Fashion Fair (CIFF). We arrived early to beat the crowds, walking into a sun-lit courtyard and ready to take on some of the best fashion brand talent in the world, and we were not disappointed. Meandering through what seems like endless rooms of stalls filled with aesthetically pleasing garments for men, women and children, visitor...

Let them eat cake Here at I-AM, we eat our fair share of cake. Every birthday in the studio is an opportunity to bring out a slice of ‘Sainsbury’s Taste the Difference’, and we’re about to embark on our second annual Bake Off competition. But the stakes were seriously raised this week when, hearing it was our Creative Director’s birthday, the team behind Steakout surprised us with this … that’s right, a steak cake. We’re pleased to verify that, meaty though it looked, the cake was a delicious sponge with fresh fruit filling. It also fed just about everyone in the studio! So following the success of Steakout and Shakeout, might a Cakeout be on the cards? Only time will tell. Thanks Kaysor and the team, the cake was great! Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com

Branch Transformation: Do you really need a branch of the future? And does it have to be a Ferrari? The relentless rise of digital has left most retail sectors grappling with how to maintain relevancy for the bricks-and-mortar component of their offer. The banking sector is no exception – indeed it’s one of the best examples of how (or not) to solve the conundrum between a physical presence and a cost-effective online transaction. At RBR’s recent ‘Branch Transformation’ conference in London, 510 banking delegates from around the world gathered for 2 days of talks on the subject, and I-AM’s Group Managing Director, Jon Blakeney, was one of the speakers. Jon used his talk to focus on one of the industry’s trending topics: ‘The branch of the future’. While most bankers believe that branches are the best environment for serving and selling, many banks seem to feel the need to over-correct the natural tendency towards digital transactions, and in so doing they invest in unnecessarily el...