I-AM - brand identity design & branding agency india

  At I-AM we’re very mindful of current trends that resonate well with consumers.   Food trends , like   fashion , come and go and now faster than ever. Everything goes and the offer is vast. Here, we have rounded up some of the most recent trends in hospitality design:   When designing a space, keep in mind the 3 EX’s: Experience, Experimentation and Excitement These days, dining out is about offering an experience. Before we start designing a restaurant or a bar space we need to storyboard the customer experience like a film and think about the key touch-points within that space. Designing a restaurant is all about creating a holistic experience to capture the senses. Cultural influences in food and drink are reflected in design   Overly-themed design concepts are becoming dated. The recent trend is all about using an eclectic approach to design and subtle references. Andean and Asian cuisine are currently at the forefront of this trend. Ther...

  Digital is clearly the future of   retail banking . However, in an increasingly digital world it’s crucial for banks to remember that their customers still want human interaction. Digital efficiency will never replace the emotional impact of good customer service or sound personal advice. The challenge for banks is to harness the very best of the digital world and blend it with the warmth of human interaction. The most successful brands today identify the right blend of physical and digital for each stage of the customer journey. The customer journey, of course, is multi-channel. And consumers expect to be able to move seamlessly from one channel to another throughout a transaction. Back in the multi-channel dark ages, interaction between these channels was limited, if not non-existent. In the new omni-channel era, channels are integrated into a single meta-channel that allows a customer to start their experience at one touch-point, to continue it at another...

  We were delighted to move into our Dubai office in October. We’ve significantly grown our client-base in the Middle East over the past year, and having a permanent presence in the region will allow us to provide an even better service to our clients across the GCC and beyond. Dubai is a great market, not just for the global brands that have made it their regional base but also for new, local brands that are looking to a expand within the UAE and internationally. I-AM   is exceptionally well placed to support any nature of company from global market-leaders, to international challenger brands, to start-ups that are hoping to be the next big thing. Our branding and customer experience design services can add value to a broad range of consumer-facing businesses; our sector expertise ranges from   banking   & finance to food & beverage to   real estate   and retail. If you’d like to contact our Dubai office to discuss anything about im...

Introduction: Our Wellness Series Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hospitality and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This third part will explore wellness through the lens of food and beverage encompassing dining experiences, leading dietary and consumer trends. Whilst the restaurant industry along with many other sectors have taken a major hit amidst the Covid-19 pandemic, we believe wellness will only increase in importance following this crisis. People are experiencing a fearful phase o...