I-AM - brand identity design & branding agency india

Last night, ‘ i-am ’ associates proudly received a Retail Week Award for their work on Domus, winning the ‘ Non Food Design of The Year ’ category. ‘i-am’ had been up against some stiff competition, with eight other retail designs shortlisted for brands including Boots at Westfield Stratford, Harrods Technology Floor, Next Home & Garden and Primark, making the award even more exciting! The award was presented to a delighted ‘I-am’ and Domus team at a glittering ceremony at the Hilton, Park Lane last night. This is a credit to all the hard work of Tanya Fairhurst (Head of 3D) and the rest of the team at ‘i-am’ associates. We also thank the team at Domus, the UK’s leading tile, mosaic and stone brand, for their vision and ambition. Visit Our Website : https://in.i-amonline.com/retail-week-awards-2012/

At the start of October, Jon and Emre travelled to Singapore to attend the   World Architecture Festival 2012 . Recently heralded in The Straits Times as the “ Oscars of the Architectural World ”, the event brought together the very best in   architecture and design   from all over the world. ‘i-am’ were there to celebrate the success of their project with security product specialists, Kale Kilit. Kale Kilit’s showroom beat a huge number of international ventures to win a spot on the Shortlist of the Display Category, impressing judges with the unique design and innovative interactive elements that ‘ i-am ’ designed to help customers engage with the brand. Congratulations to both the ‘i-am’ London and Istanbul teams for their hard work on the project and to Kale Kilit for giving us such an exciting canvas to work with! Visit Our Website : https://in.i-amonline.com/kale-kilit-nominated-at-waf-2012/

Seasonal spirit is never short here in the ‘i-am’ studio and this Halloween was no different. We held a pumpkin carving competition, which saw the best-carved pumpkins of Shoreditch come together, all under one roof. Voted for in a secret ballot, the winners were announced and are as follows: Third place went to   Claire Parkinson   who displayed incredible skill and technique, despite adverse carving apparatus. Second place went to James Cox for his uncanny take on   Tim Burton’s Nightmare Before Christmas  skeleton . But the winner was Kristina Gren who carved not one, but two incredible pumpkins. Setting her sights on even bigger and bolder pumpkin designs for next year, Kristina is set to be the next emerging star of the pumpkin carving world… watch this space! Special commendation also goes to Jen Kuhn who carved FIVE pumpkins for her Halloween party; now that is true Halloween dedication. Visit Our Website : https://in.i-amonline.com/halloween-at-i...

Having designed the   branding and interiors , ‘i-am’ associates are proud to announce the launch of Chilango’s new outpost which opens today, Tuesday 11 December at 64 London Wall, EC2M 5TP. A long-standing and award-winning relationship, London Wall marks the 4th site that ‘i-am’ have designed. Graffiti art by Broken Fingaz, a shrine to the Virgin of Guadalupe, Lucha Libre masks, neon signage and an open kitchen are some of the many design features that make Chilango stand out from the rest, so pay a visit, take a peek, pick up a burrito and find out why Chilango has been voted number 1 Mexican restaurant by Zagat in both 2011 and 2012. Visit Our Website : https://in.i-amonline.com/chilango-london-wall-opens-today/

I-AM’s  Christmas party this year was a celebration of the 360°   brand service that I-AM are so proud to deliver . The experiential evening featured light displays that moved in time to the music, levitating canapés, mulled wine smelling bubbles, an interactive light wall, a vodka luge and festive flavoured cocktails.   I-AM  were thrilled to see so many clients join them for the evening and would like to thank them for making the year so memorable. A Merry Christmas to all! Visit Our Website : https://in.i-amonline.com/a-360-degree-christmas-from-i-am/

In this article we will talk about how retailers are using service-based extensions to extend brand conversations with the customers. Rethinking how product aftercare can be better communicated can result in helping develop more committed fandoms as well as introduce more sustainable approaches to making products last longer. In the following examples we see how the ‘launderette’ is being used to gain traction. HIT REFRESH Hermes, Hermesmatic Pop Up, Various Luxury label Hermès launched a travelling launderette called Hermèsmatic. Furnished in the brand’s signature orange hue (complete with branded detergents), the pop-up offers a complimentary wash and dip-dye service that takes a customer’s old scarf and reinvigorates it. It is still travelling today, and has popped up in locations from New York and Paris to LA and Manchester. A LOAD OFF Wash & Fold, various, Japan Wash & Fold is a Japanese coin-operated launderette and laundry service. The slick looking laund...

How can you rethink the value exchange? In today’s blog series we talk about how retailers are playing with the concept of value and changing the conversation around transactions to engage consumers in more holistic ways. TINKERING EXCHANGE Cadbury London, UK Chocolate brand Cadbury turned a former clothing shop in Soho into a pop-up newsagent. The concept supported its latest ad campaign, in which a young girl pays for a bar of Cadbury Dairy Milk with trinkets found in her bag. The Glass and a Half shop (referring to the amount of milk found in each bar of chocolate), allowed customers to get a chocolate bar in exchange of some kind of trinket, rethinking the value exchange into a more holistic one. MEASURING VALUE Data Dollar Store, Kaspersky Lab, London, UK Cybersecurity firm, Kaspersky Lab created a pop up inspired by the notion that the data trail we leave when browsing the Internet has value. To emphasise this point, the company unveiled the Dat...

In these incredibly challenging times, we are inspired by how some businesses are responding with highly innovative solutions across Hospitality, Food & Beverage and Retail. Here are some of our current favourites. Many of these innovations involve changing methods of distribution while building on core skills. The ideal solutions both provide a lifeline for these businesses but also much-needed service to consumers. If you run similar companies, these ideas might help on your journey back to normality. Hotel giants Best Western, Hilton, Holiday Inn, Travelodge and Whitbread’s Premier Inn chain, are discussing a partnership with the National Health Service (NHS) in the UK to close and convert their hotels in hospitals. The Ayre Gran Hotel Colón, a 365-room boutique hotel in Madrid, is operating as a facility to isolate doctors and nurses for the nearby hospital and Accorhotels, Europe’s largest hotel company, opened...

Consumers are increasingly pursuing products and experiences that encourage wellbeing and healthy habits, with today’s “wellness” referring to holistic, healthy lifestyles reflected as physical, mental, social, and spiritual wellbeing. Wellbeing has become a pivotal aspect of peoples’ lives and has subsequently affected various industries. Acknowledging the broad meaning of wellness and its ties to consumer lifestyles – Here we analyse 3 core sectors: Finance, Hotel & Travel and Food & Beverage to explore how brands are catering to this ever-growing consumer expectation. This first part will explore wellness through the lense of the finance and banking industry. The ever-changing retail environment is seeing a significant shift from product-based stores to immersive, brand-building experiences – drawing direct parallels between issues faced by retailers and high street retail banks. As banking becomes increasingly digital, physical spaces require a radical shift in thinkin...