I-AM - brand identity design & branding agency india

  As part of our Retail Trend Series, today we will touch upon the fact that both Online & Offline people prefer multi brand stores over mono brand ones. Brands are getting their customers moving. By rethinking the shopping experience as a playground to be explored, consumers are trialing, discovering and finding products through play. SLIDING BEAUTY Sephora, France & Spain The cult cosmetic and French beauty brand Sephora has launched a new store concept inspired by its Play, Share and Shop philosophy. The customer journey begins from the entrance with a giant slide and a piano stairway. The store is curated through four experience areas – ‘Trend Zone’ showcasing new trending products, ‘Beauty Hub’ allowing visitors to get advice from experts and ‘Beauty Classes’ to learn about makeup techniques and the latest cosmetics. DISHING OUT THE DIRT Dish & DUER, Vancouver Denim brand Dish & DUER translated is product ethos into its store design, focused on clothing perform...

  As concierge services become less the domain of the super-rich and more and more accessible to consumers of different income levels, retailers are cashing in by helping customers with the many facets of their busy lives. In the following blog we talk about ‘Attentive Assistance’ as part of our Retail Trends Series. Here are some examples of brands that have created a unique shopping experience using the theory of ‘Attentive Assistance’. HOSPITALITY REWIRED John Lewis, London, UK Among its already existing twenty one services ranging from travel advice, free technology workshops to its express Nail & Brow bar, department store John Lewis has launched a new concierge-style shopping experience with their Experience Desk. Customers can go for a ‘concierge-style’ service to help them plan their day or request a “hotel-tour” around the store. Service partners will be able to inform on store offers as well as make booking for in-store events, styling sessions, home design appointmen...

  In the third part of our Retail Trend Series we talk about ‘Public Benefit’ in retail. Brands, companies and governments are banding together to create products and platforms that benefit the public. By converging both commerce and civic duty, doing good for both business and for people needn’t be mutually exclusive. RIDING THE SNEAKER TRAIN Adidas & BVG, Berlin, Jan 2018 Berlin transit authority (BVG) released a limited edition pair of sneakers in collaboration with Adidas in the trainline’s iconic upholstery pattern. Consumers who have purchased (and wear) the sneakers whilst riding any of Berlin’s transit network in zones A and B, can ride free for the rest of 2018 because the tongue of the sneaker features a sewn in fabric version of the BVG annual season ticket. The sneakers cost 180 euros whereas an annual season ticket costs 728 euros. A READING BREAK Italy As interest in reading wanes, so do independent bookstores. In a bid for cultural preservation, the Italian ...

  Human behaviour   is something that most designers strive to   influence . Design drives emotions and it also drives one’s senses to act in a way that could be guided to bring about a fertile environment maximising customer engagement, brand connect and eventually make a purchase decision. Human behaviour always varies dependent on the kind of space one is in, thus a space can make you feel extremely energetic or extremely cold depending on what   forms, materials, colours, patterns   etc are used to build it and in the recent times we have seen a lot of brands develop a distinct blend for themselves using these elements as the key ingredients. In the case of   True Blue   I-AM , inline with the brand positioning, created a very warm space with subtly textured walls, infusing traditional indigo shades colours along with   jaali   patterns to bring in the ancient Indian weaves and fabric prints in physical space. All these elements, along wi...

  “I’ve spent the last 30 years helping to create and build brands for some of the biggest names out there, but I’m not a fan of the word ‘brand’ and the term ‘branding’. I think both are overused whilst remaining often misunderstood, undervalued and open to numerous interpretations.  Many people think that branding is only about the logo and visual identity. When in fact, it has grown beyond that, becoming one of the most important features of any modern organisation or business – as a way of connecting with people. An effective brand strategy can give an organisation, small or large, a major edge in an increasingly competitive global or localised market. I think successful branding is essentially as a simple form of story telling.” “I believe in interesting brand stories that have an ability to stir up emotions, get people excited and connect on a personal and human level. Tha...

  How Brands are Pivoting to Provide Stay-At-Home Experiences By Oceane Daigneau Frugier Synopsis : Since the lockdown started , life has changed dramatically – services and products are developing and transforming to cater to life at home. The pandemic has changed the landscape of retail, hospitality and entertainment amongst other sectors, subsequently paving the way for innovation. From partnerships, collaborations to adapted services and products, new options and offerings are emerging to make themselves once more accessible to consumers. We’ve collated the many ‘Stay at Home Experiences’ that showcase how industries, sectors and brands have adapted and evolved to remain relevant and continue to serve their customers. The lay of the land : While 2020 seems to be shaping up to be very uncertain amid this unprecedented situation, not all is lost⁠—opportunity lies in times of crisis. Before Covid-19, with the decline of the high street, there had been conversations of what th...