I-AM - brand identity design & branding agency india

Amid the current pandemic, we have seen many new examples around the notion of convenience emerge. Many of the trends we discussed in our Winter 2019 Convenience Report, have continued to prevail and emerge at a faster pace due to the lifestyle changes that are happening. Consequently, we’ve updated our convenience report accordingly to reflect the ways in which we’ve seen convenience evolve during Covid-19 – you can check out the highlights below, and should you want to view the full PDF report, you can get in touch with Lindsay Tarkian at   lindsay@i-amonline.com HERE:NOW – Exploring the Next Generation of Convenience Report – SPECIAL 2020 UPDATE We continue to explore the next-generation convenience and what consumers truly want. Putting a spotlight on the innovators creating emerging concepts to challenge traditions and meet new customer needs. Consumers are looking for healthier options, they are getting around in different ways and expecting more...

How Brands are Pivoting to Provide Stay-At-Home Experiences Synopsis : Since the lockdown started , life has changed dramatically – services and products are developing and transforming to cater to life at home. The pandemic has changed the landscape of retail, hospitality and entertainment amongst other sectors, subsequently paving the way for innovation. From partnerships, collaborations to adapted services and products, new options and offerings are emerging to make themselves once more accessible to consumers. We’ve collated the many ‘Stay at Home Experiences’ that showcase how industries, sectors and brands have adapted and evolved to remain relevant and continue to serve their customers. The lay of the land : While 2020 seems to be shaping up to be very uncertain amid this unprecedented situation, not all is lost⁠—opportunity lies in times of crisis. Before Covid-19, with the decline of the high street, there had been conversations of what the future of retail could be e...

In this report, we started to map out the retail trends that have risen during Covid, and analysed how they may impact the future of retail experiences. What might the new shopping experience look like post-Corona? What considerations should physical stores take on after this crisis? How has the pandemic affected consumer behaviour and what does that mean for future brand relationships ? You can check out the highlights below, and should you want to view the full PDF report, you can get in touch with Lindsay Tarkian at  lindsay@i-amonline.com FUTURE OF RETAIL – THE NEW STORE EXPERIENCE : Exploring the potential post-Covid retail trends This unprecedented crisis, has transformed the way we approach our daily lives – changing our shopping habits from purchase to in-store customer journey. Subsequently, forcing retailers to adapt and develop new solutions to respond to the chal...

An insight into leading grocery trends and their wider impact – how other sectors can learn from the innovations and approaches taken by the essential-retail industry. As supermarkets remain one of the few retailers able to continue physically trading with consumers, we look at how grocers are responding to the impact of coronavirus and discuss what these trends could mean for the future of the physical customer experience. With lockdown demanding consumers stay indoors, new patterns within at-home food consumption and online shopping are also beginning to emerge, highlighting implications for the digital customer experience. The retail landscape has been dramatically affected by the pandemic. By far the most notable impact has been the sheer acceleration of growth and diversification that businesses have had to undertake to survive. Since the outbreak Aldi, a discount supermarket with a previously limited online presence, has  started selling groceries online in the for...