Mey Miso Meyhane – Restaurant design and branding - I AM Branding Agency India

 

Diageo approached I-AM to design a range of restaurant concepts with the aim of reintroducing Turkey’s forgotten tavern culture to the younger generation.

Following in-depth market research, I-AM defined two different concepts – one modern and one vintage. Whereas the Safi Meyhane is a ‘modern’ tavern concept, Miso Meyhane is its ‘vintage’ sister. For this concept, I-AM embraced traditional Turkish tavern culture. Elements such as retro furniture and accessories, nostalgic photographs and old-school ‘rakı’ print ads were introduced across the venue. A space was designated to pay homage to the historical and cultural heritage of ‘rakı’ and the long-lasting connection between this traditional drink and Turkish taverns.

The result is a vintage approach that pays homage to a very traditional Turkish experience. I-AM’s concepts and designs for both the ‘modern’ and ‘vintage’ taverns continue to be applied across Turkey.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com

Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design

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http://branding-and-retail.blogspot.com/2018/06/mey-safi-meyhane-restaurant-branding.html
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https://iamonline.wordpress.com/2018/05/24/i-am-opens-studio-in-dubai-i-am-branding-agency-in-mumbai-india/