Experiential retail store design for D:FY - India First Sports Brand - Brand Design Agency India & Marketing Consulting Services India

D:FY, India’s first sports brand approached I-AM to create their retail store design featuring their range of footwear and apparel. The brief was to create a retail space that provided a sport experience and reflected the brand message ‘D:FY the Everyday.’ The design expressed the idea of an adrenaline rush, that burst of high energy and the raw emotion experienced by a sportsperson. The interiors use rough natural materials, textures and exposed details. Colour blocks and neon lights add a rush of high energy and a youthful and vibrant look and feel. Use of sport elements such as bleacher seats, stadium lighting, and materials found in gyms add to the overall sport experience. The visual language of in-store signage uses graphic elements that reflect the movement associated with sport, and educate the customer on the extensive technology and development that went into the design of the products. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Services Brand Portfolio Management Services in India Brand Portfolio Management India Brand Architecture Services in India Brand Strategy Consulting in India Marketing Consulting Services India Architecture and Design Company India Brand Consultants India Branding and Corporate Identity Services India Brand Design Agency India Brand Consulting Services in India Brand Positioning Services in India Brand Identity Design India Branding Agency India Workspace branding Workspace design Office branding Office design Article-: https://www.apsense.com/article/bop-rebranding-brand-strategy-application-visual-language-brand-design-agency-india.html https://www.apsense.com/article/lumee-street-cafe-name-generation-brand-identity-interior-design-brand-identity-design-india.html 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