Vital Ingredient - Brand Positioning & Identity, Interior Design

With five existing stores across London, Vital Ingredient appointed I-AM with the aim of re-packaging their brand and visual language for large-scale roll out expansion. The work carried out by I-AM revolved around the Vital Ingredient proposition of providing food that is healthy, wholesome and tailor-made (and not a sandwich). The key challenge was to communicate the offer, and a very large menu, in a clear and informative way. The result is an experience in which customers can understand the process quickly and simply so they get exactly what they want and enjoy the selection and preparation that takes place right in front of them. What we did Brand Strategy Brand Positioning Brand Identity Competitive Market Review Interior Design Packaging Design
Location: Parel, Mumbai, Maharashtra, India

Comments

Post a Comment

Popular posts from this blog

WHAT CONSUMERS WANT FROM TELCO PROVIDERS

Image
  Today’s technological advancements have had an impact on all sectors and it is inevitably shaking up the telecoms industry – from the way customer engage, interact and connect with their telco providers. Below you will find a series of insights that aims to shed some light on consumer behaviour in regard to telco providers as well as the industry overall. Over 60% of us view being connected and reachable as the most important experience associated with telcoservices. Telco 2025 insights, Oliver Wyman (2019) Covid-lense:   45% of people working at home due to COVID-19 finding it difficult to connect to meetings due to poor internet connection Moneyexpert.com, 2020 53% of people who attempted to make contact with ISP in last month faced difficulties: A new poll of UK adults has revealed poor levels of customer service from Internet Service Providers (ISP) in the last month (April 2020), due to the impact of COVID-19. Djs research, 2020 Nutshell:  The fundamentals remain largely the sam
Read more

FINANCE WEBINAR : LIFE LED BANKING TAKEOUTS

Image
  If you missed our latest finance webinar, Life-Led Banking, exploring  how the role of branches have changed within the new model for retail banking –  check out some of the key takeouts here! The need to re-think and re-design retail bank customer experience is exemplified by the transformation of branches within the mix of channels… This transformation goes across their purpose, their nature, their locations, what customers expect from them and their very raison d’etre in the post-covid landscape ‘Traditional’ banks, due to the impact of digitisation, well before covid-19 were facing two alteratives… Banks can either reduce costs, by shutting stores and concentrate on digital or embrace change and revise the fundamental role of physical spaces. THE COVID-19 EFFECT:  ACCELERATION AND AMPLIFICATION OF  THESE OVERARCHING CONSUMER TRENDS  AS A RESULT OF THE PANDEMIC Technology: IN THE FIRST 2 WEEKS OF UK LOCKDOWN, THE NUMBER OF PEOPLE SHOPPING ONLINE ROSE TO LEVELS NOT ANTICIPATED FOR
Read more

New India Bank - Branding, Digital & UX, Interiors & Architecture

Image
  By working closely with an ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank’s workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations. The new brand and branch experience is being rolled out across the entire New India Bank estate . Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff. What we did Brand Strategy Brand Identity Brand Application Interior Design Website Design Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Website-: https://plus.google.com/u/0/+AarchiSharma
Read more