Jabba II lives - I-AM brand identity design,Office branding,Workspace design, brand consulting services & Brand Design Agency in India

Jabba II lives An iconic beach hut, which became the emblem of the Mablethorpe and Sutton-on-Sea Bathing Beauties Festival, has been replaced with a more robust structure. In 2006, a competition to design a beach hut for the 21st century saw many weird and wacky creations cited along the coast. The huts provided an added attraction for visitors and have enjoyed international attention. But, the years took their toll on the most iconic of the huts, which was designed by I-AM – Jabba, a striking curved structure, which was designed to blend with the sand dunes. Due to the way it had deteriorated, the original hut was unable to be restored and was removed in 2013. After consultation with East Lindsey District Council, Mablethorpe and Sutton Town Council and local residents, Lincolnshire County Council worked with I-AM to design and build a more robust Jabba II. I-AM commented “Jabba is a project we’re immensely proud of and it’s stayed close to our hearts over the years. That Jabba has been given a new lease of life is fantastic and we were delighted to contribute our time when it came to redesigning the iconic hut. Now made using durable and long lasting materials, we hope Jabba continues to provide enjoyment to Mablethorpe for many more years to come.” Read more about the original Jabba. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com