Designing a Contemporary Menswear Brand Experience – I AM brand positioning services , brand design agency & brand consulting services in india
DESIGNING AN ENERGETIC ENTERTAINMENT BRAND EXPERIENCE FOR FAMILIES
Following a collaborative naming session, we all fell in love with the name ‘Hupalupa’. A fun, easy to pronounce and ownable name that would set them apart from their competition. The brand we developed
Shaping A Fun and Engaging Brand
The space we designed is made up of multiple areas, from Bowling, Soft Play to a Workshop area. Using inspiration from the Memphis Group of the 1980’s, we played with a vibrant colour palette and shapes that engaged with our target audience and oozed fun and energy.
The brand suite we developed allows for flexibility with each zone taking on subtly different design features. To separate out each zone, we created a series of patterns and used our bright and playful colour palette to differentiate each one in a unique yet cohesive way.
As well as printed collateral, we used our brand patterns and shapes to create a 3D representation of the elements within the space. This truly brought the brand to life and made for an exciting and interactive environment.
The HUPALUPA centre includes other offerings such as a café, bar and store for which we have designed all the collateral elements. From stationery to cups, to bags and takeaway items. The overall brand look and feel stands out within the space as well as out through the tasteful and playful merchandise.
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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