Choppaluna - I-AM brand strategy consulting and brand design agency india
EXCITING BRANDING THAT PAYS HOMAGE TO CHOPPALUNA’S ‘GUILT FREE INDULGENCE’
We aimed to challenge held perceptions, setting ourselves a goal to reposition salads as both healthy, super tasty and even indulgent. The result is a bold, imaginative and inspirational new name and identity that pays homage to ‘guilt free indulgence’. Youthful, energetic and exciting – the new look and feel is a real feast for the senses.
We helped with name generation, creating ‘Choppaluna’ along with a new logo, developing the brand’s identity and applying the branding across its restaurant and collateral. The palette is led by a mix of monochromatic patterns, cool grey, deep green and pure black, topped with playful colours such as pastel pink, salmon and neon green. The physical brand application bolsters vibrance through bold brand communication, neon signs and bright lights that help increase social media potential.
Our branding work is applied across stationery, packaging, menu boards, restaurant signage and the new website. Choppaluna’s website embraces a friendly, cheeky and energetic tone of voice, introducing a bold yet clean font and simplified neon-style iconography and beautifully curated food photography.
Choppaluna’s Brand Experience Design
Choppaluna serves customers with staples such as customizable salads, smoothie bowls and ‘choprolls’ (salad wraps), whilst the brand is inspired by a contemporary aesthetic and a youthful tone of voice. The entire offer is based on delivering a theatrical, fast-paced and personalised experience at an affordable price, with consumers being able to customise their meal from over 60 different toppings, before chefs chop and mix their salads in-front of them. To fulfil a modern customer experience targeting digital natives and city professionals, it was key to integrate digital screens as part of the menu and promotional boards animating the dishes offered and enabling a swift showcase of the different options. With both digital and physical branded applications, Choppaluna’s identity can be felt across various customer touchpoints, ultimately creating an impactful brand experience.
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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