Branding and Retail Trends for 2016 - I AM Workspace branding, Office branding, brand identity design & branding agency india

Branding and Retail Trends for 2016 With a new beginning of the year 2016, I-AM India has compiled some emerging trends within the branding and retail sectors that will help businesses build a successful brand and offer a seamless brand experience. Branding is not just a placement of identities or of “logos” in print, online, television, OOH or any other medium. The concept of branding stems from defining the target and mining a definite insight to arrive at a brand core or brand essence. Very often businesses say they want a logo without arriving at a brand core. A brand core, well thought through, will let you define the look, feel, colors, fonts, sound/audio to arrive at an identity. This identity then leads you to arrive at a visual language and tone of voice that is very distinctively recognizable as the face of your brand and by extension – branding of your product or services. Watch this space for more over the next few days, starting with trend #1. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com