Banco de Bogota – I-AM brand strategy consulting & brand identity design india
THE NEXT GENERATION OF AGILE BRANCHES FOR BANCO DE BOGOTA AT1/11 Bogota Flagship Opening and Medellin Universal Branch Design We worked with Banco de Bogota to design their next generation branch formats, to enhance their customers’ banking experience across their network. With increasing new players shifting the bank experience from physical to digital, banks are faced with customers that have new mindsets and rising expectations. People expect products and services anytime, anywhere, any place. We helped Banco de Bogota develop a branch network strategy that responds to their various customer segments’ evolving digital needs and lifestyles. During workshops with the Banco de Bogota team we reviewed the customer hierarchy and branch user groups informing the branch typologies. We also investigated the customer journey touchpoints, to define their new operating model and the integration of technology within the branch experience. Visiting 20 of their branches...