BAWAG P.S.K. – I-AM brand consultants & branding agency india
CREATING A DIFFERENT BANKING EXPERIENCE FOR BAWAG P.S.K
Mapping out and Analysing the Customer Journey
The transformation project began with in-depth research and an investigation phase, consisting of customer profiling, customer journey workshops, format strategy, stakeholder interviews and desk research. Following this, we developed the ‘Distinctly Bawag’ concept, providing a social, welcoming, flexible branch design across three formats – Flagship, Advice Centre and Kiosk – all characterised by a sense of natural harmony, strength and stability, fitting with Bawag P.S.K.’s unmistakably Austrian brand values. 3,000 Bawag P.S.K customers and staff were consulted on the concept design, contributing ideas and suggestions to ensure the new network strategy works for them.
Bawag P.S.K Bank Branch Concept Design
The first format to be implemented was the Mödling Advice Centre branch, with more branches due for rollout in the near future. In the Mödling branch customers are initially drawn to the impactful welcome desk, an inviting centre point surrounded by a timber pergola and planting, from which they are directed to their particular service need. The space is flexible, fit for various uses focussing on financial advice – from private sound proofed meeting rooms, to small seating areas for waiting, or for casual one-on-one conversations with advisors over a coffee. Group tutorials talks and events such as the ‘Digital Learning Hour’ can be hosted by the light and airy community table at the front of the branch. With self-service ATM’s located in small enclosure for privacy and accessible 24-7, along with the integration of digital services throughout the branch, a multitude of customer needs and missions are met.
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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